Top States
True North Collective Top StatesApr 2026
Top states where True North Collective is active based on indexed sales coverage.
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True North Collective
Apr 2026
Overview
The entire team at True North is passionate about our blossoming regulated market. We are dedicated to providing safe, compliant, & consistent products to the medical marijuana market. After a decade of grassroots activism by cannabis proponents, like yourself, we take the opport...
YoY growth at -14.0% reflects significant challenges for TRUE NORTH COLLECTIVE, slipping from #8 to #9 in Michigan. Despite a 3-month trend showing an 8.1% increase, the brand's low price tier indicates a struggle to maintain momentum.
Categories
EdiblesVapesConcentrates
- Top Category: Edibles
- Price Tier: Value
- States Active: 1
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$4.93
YoY Sales Trend
14.0%
2Y Sales Trend
14.4%
Edibles dominate with 68% of sales but are down 14.6% YoY. Vapes show promise with a 12.4% increase, while concentrates lag severely with a 30% decline, highlighting shifting consumer preferences.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Edibles | 68.8% | $3.65 | 14.6% |
| Vapes | 19.9% | $16.68 | 12.4% |
| Concentrates | 11.3% | $29.55 | 30.0% |
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$4.93
YoY Sales Trend
14.0%
2Y Sales Trend
14.4%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Edibles | 68.8% | $3.65 | 14.6% |
| Vapes | 19.9% | $16.68 | 12.4% |
| Concentrates | 11.3% | $29.55 | 30.0% |
State Rank Table
| State | Edibles | Vapes | Concentrates |
|---|---|---|---|
| Michigan | 9 | ⊖ | 40 |
TRUE NORTH COLLECTIVE operates exclusively in Michigan, capturing 100% of its sales in this top cannabis state. Geographic concentration is extremely high, emphasizing a focused market strategy.
| State | Edibles | Vapes | Concentrates |
|---|---|---|---|
| 9 | ⊖ | 40 |
Market Position
Competitive LandscapeApr 2026
At #9 in the Edibles category, TRUE NORTH COLLECTIVE faces stiff competition from WYLD (#1) and CHOICE LABS (#2), slipping one rank over the past year. Gaining ground on peers like MKX and CAMINO while falling behind DETROIT EDIBLE COMPANY shows a dynamic competitive landscape.
SKU View
Top Selling ProductsApr 2026
Top products for Apr 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Edibles | 0.1% |
#2  | Edibles | 4.2% |
#3  | Edibles | 3.8% |
#4  | Edibles | 8.0% |
#5  | Edibles | 2.3% |
#6  | Edibles | 106.2% |
#7  | Edibles | 143.5% |
#8  | Vapes | 112.8% |
#9  | Vapes | 187.6% |
#10  | Edibles | 449.5% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against True North Collective using competitive landscape rank coverage, proximity, and momentum.
