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Vireo

Apr 2026

Overview

Vireo Health is a physician-founded, patient-focused company dedicated to providing best-in-class cannabis-based products and unrivaled care. We integrate best-in-class medical, scientific, and engineering practices into the cannabis industry. We are committed to creating safe, a...

VIREO achieved an impressive 27.3% year-over-year growth, despite a 37.7% decline over the last three months. This highlights a shift in strategy towards premium pricing, countering the recent downturn in sales volume.

Categories

FlowerVapesOralEdiblesPre-RollsConcentrates
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 2

Trend View

Vireo logoMarket Insights SnapshotApr 2026

24-Month Trend

Vireo market trend chart

Average Price

$74.46

YoY Sales Trend

28.8%

2Y Sales Trend

1.4%

Flower leads at 39.8% with a 37.1% YoY increase, while Vapes surged 57.2% YoY. Edibles are the fastest-growing category, up 71.2% YoY, contrasting sharply with Pre-Rolls, which plummeted 50.0% YoY.

CategorySales ShareAvg PriceYoY
Flower39.9%$82.7838.7%
Vapes31.2%$97.7658.2%
Oral11.7%$137.4321.2%
Edibles8.2%$58.9871.8%
Pre-Rolls6.0%$23.249.7%
Concentrates3.0%$69.0440.6%

VIREO has a stronghold in Minnesota (96.7% of sales) and a minor presence in New York (3.3%). Geographic concentration is high, with nearly all sales coming from Minnesota.

StateFlowerVapesOralEdiblesPre-RollConcentrates
541252
āŠ–āŠ–17āŠ–āŠ–24

Market Position

Vireo logoCompetitive LandscapeApr 2026

VIREO ranks #5 in the Flower category, slipping from #3. Competing closely with RYTHM (#1), GOOD GREEN (#2), and CAMPFIRE CANNABIS (#3), the brand has lost significant ground in the competitive landscape.

Flower in Minnesota Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Vireo: 2Vireo: 5Simple Cannabis P…: 6Simple Cannabis P…: 4&shine: 5&shine: 6Grasslandz: 14Grasslandz: 8Rythm: 3Rythm: 1

SKU View

Vireo logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Red Extra Strength [25ml]
Red Extra Strength [25ml]
Oral20.8%
#2
Garlic Fusion Buds 3.50 Gram
Garlic Fusion Buds 3.50 Gram
Flower16.0%
#3
Grape Mochi Buds 3.50 Gram
Grape Mochi Buds 3.50 Gram
Flower26.6%
#4
Hellcat #15 Buds 3.50 Gram
Hellcat #15 Buds 3.50 Gram
Flower39.0%
#5
Blue Runtz Buds 3.50 Gram
Blue Runtz Buds 3.50 Gram
Flower61.9%
#6
Green [25ml]
Green [25ml]
Oral107.0%
#7
Rain Drops Buds 3.50 Gram
Rain Drops Buds 3.50 Gram
Flower280.5%
#8
Super Sonic Blizzard Buds 3.50 Gram
Super Sonic Blizzard Buds 3.50 Gram
Flower101.0%
#9
Pineapple Express Cartridges 500 Mg
Pineapple Express Cartridges 500 Mg
Vapes68.2%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Vireo using competitive landscape rank coverage, proximity, and momentum.