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Brand Explorer/Virtue Cannabis

Virtue Cannabis

Apr 2026

Overview

At Virtue Cannabis, we pride ourselves on crafting top-shelf cannabis products for discerning consumers seeking the highest quality cannabis products.

VIRTUE CANNABIS improved its rank from #14 to #13 in Alberta despite a 5.6% drop in sales YoY. The brand's low-tier pricing strategy coincides with a 13.4% decline in monthly sales over the last three months, reflecting shifting consumer preferences.

Categories

Pre-RollsFlowerConcentrates
  • Top Category: Pre-Rolls
  • Price Tier: Value
  • States Active: 4

Trend View

Virtue Cannabis logoMarket Insights SnapshotApr 2026

24-Month Trend

Virtue Cannabis market trend chart

Average Price

$8.64

YoY Sales Trend

5.6%

2Y Sales Trend

17.6%

Pre-Rolls dominate at 65.5% of sales, down 0.9% YoY. Flower represents 31.7% but is declining at 17.9% YoY, while Concentrates soar at 116.6% YoY, marking the fastest growth in the category.

CategorySales ShareAvg PriceYoY
Pre-Rolls65.5%$9.710.9%
Flower31.7%$6.9717.9%
Concentrates2.8%$9.6116.6%

VIRTUE CANNABIS is concentrated in Alberta (77.6%), Manitoba (9.5%), Nunavut (6.9%), and British Columbia (6.1%). This geographic focus highlights its stronghold in the top cannabis markets in Canada.

StatePre-RollFlowerConcentrates
332
9⊖8
132223

Market Position

Virtue Cannabis logoCompetitive LandscapeApr 2026

#13 in Pre-Rolls, VIRTUE CANNABIS is 12 spots behind #1 GENERAL ADMISSION and lost ground to several competitors. Rank improved from #14 to #13 over the past year, indicating a slight competitive resurgence.

Pre-Rolls in Alberta Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Virtue Cannabis: 13Virtue Cannabis: 13Castle Rock Farms: 10Castle Rock Farms: 8Back Forty: 6Back Forty: 4Space Race Cannab…: 3Space Race Cannab…: 6General Admission: 1General Admission: 1

SKU View

Virtue Cannabis logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Galactic Glue 1 Pack Pre Rolls 0.50 Gram
Galactic Glue 1 Pack Pre Rolls 0.50 Gram
Pre-RollsN/A
#2
Watermelon 1 Pack Pre Rolls 0.50 Gram
Watermelon 1 Pack Pre Rolls 0.50 Gram
Pre-RollsN/A
#3
Galactic Glue Buds 28 Gram
Galactic Glue Buds 28 Gram
Flower11.9%
#4
Galactic Glue Buds 7 Gram
Galactic Glue Buds 7 Gram
Flower21.2%
#5
Galactic Glue 1 Pack Pre Rolls 1 Gram
Galactic Glue 1 Pack Pre Rolls 1 Gram
Pre-Rolls8.3%
#6
Galactic Glue Caviar 1 Gram
Galactic Glue Caviar 1 Gram
Concentrates52.0%
#7
Watermelon 1 Pack Infused Pre Rolls 1 Gram
Watermelon 1 Pack Infused Pre Rolls 1 Gram
Pre-Rolls25.5%
#8
Banjo Buds 14 Gram
Banjo Buds 14 Gram
Flower161.5%
#9
Pink Lily Caviar 1 Gram
Pink Lily Caviar 1 Gram
Concentrates29.5%
#10
Watermelon Mojito 5 Pack Infused Pre Rolls 2.50 Gram
Watermelon Mojito 5 Pack Infused Pre Rolls 2.50 Gram
Pre-Rolls34.9%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Virtue Cannabis using competitive landscape rank coverage, proximity, and momentum.