#13 in Pre-Rolls, VIRTUE CANNABIS is 12 spots behind #1 GENERAL ADMISSION and lost ground to several competitors. Rank improved from #14 to #13 over the past year, indicating a slight competitive resurgence.
SKU View
Top Selling ProductsJun 2026
Top products for Jun 2026 with sales and momentum indicators.
At Virtue Cannabis, we pride ourselves on crafting top-shelf cannabis products for discerning consumers seeking the highest quality cannabis products.
VIRTUE CANNABIS improved its rank from #14 to #13 in Alberta despite a 5.6% drop in sales YoY. The brand's low-tier pricing strategy coincides with a 13.4% decline in monthly sales over the last three months, reflecting shifting consumer preferences.
Pre-Rolls dominate at 65.5% of sales, down 0.9% YoY. Flower represents 31.7% but is declining at 17.9% YoY, while Concentrates soar at 116.6% YoY, marking the fastest growth in the category.
Category
Sales Share
Avg Price
YoY
Pre-Rolls
73.1%
$19.4
18.7%
Flower
21.5%
$23.58
36.1%
Concentrates
5.3%
$19.06
137.2%
Trend View
Market Insights SnapshotJun 2026
24-Month Trend
Average Price
$20.15
YoY Sales Trend
20.7%
2Y Sales Trend
4.3%
Category Breakout
Category
Sales Share
Avg Price
YoY
Pre-Rolls
73.1%
$19.4
18.7%
Flower
21.5%
$23.58
36.1%
Concentrates
5.3%
$19.06
137.2%
State Rank Table
State
Pre-Roll
Flower
Concentrates
Manitoba
10
⊖
10
Alberta
18
33
19
VIRTUE CANNABIS is concentrated in Alberta (77.6%), Manitoba (9.5%), Nunavut (6.9%), and British Columbia (6.1%). This geographic focus highlights its stronghold in the top cannabis markets in Canada.
Virtue Cannabis Top StatesJun 2026
