Top States
Virtue Cannabis Top StatesApr 2026
Top states where Virtue Cannabis is active based on indexed sales coverage.
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Apr 2026
At Virtue Cannabis, we pride ourselves on crafting top-shelf cannabis products for discerning consumers seeking the highest quality cannabis products.
VIRTUE CANNABIS improved its rank from #14 to #13 in Alberta despite a 5.6% drop in sales YoY. The brand's low-tier pricing strategy coincides with a 13.4% decline in monthly sales over the last three months, reflecting shifting consumer preferences.
Categories
Top States
Top states where Virtue Cannabis is active based on indexed sales coverage.
Trend View
24-Month Trend

Average Price
$8.64
YoY Sales Trend
5.6%
2Y Sales Trend
17.6%
Pre-Rolls dominate at 65.5% of sales, down 0.9% YoY. Flower represents 31.7% but is declining at 17.9% YoY, while Concentrates soar at 116.6% YoY, marking the fastest growth in the category.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Pre-Rolls | 65.5% | $9.71 | 0.9% |
| Flower | 31.7% | $6.97 | 17.9% |
| Concentrates | 2.8% | $9.6 | 116.6% |
Trend View
24-Month Trend

Average Price
$8.64
YoY Sales Trend
5.6%
2Y Sales Trend
17.6%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Pre-Rolls | 65.5% | $9.71 | 0.9% |
| Flower | 31.7% | $6.97 | 17.9% |
| Concentrates | 2.8% | $9.6 | 116.6% |
State Rank Table
| State | Pre-Roll | Flower | Concentrates |
|---|---|---|---|
| Nunavut | 3 | 3 | 2 |
| Manitoba | 9 | ⊖ | 8 |
| Alberta | 13 | 22 | 23 |
Market Position
#13 in Pre-Rolls, VIRTUE CANNABIS is 12 spots behind #1 GENERAL ADMISSION and lost ground to several competitors. Rank improved from #14 to #13 over the past year, indicating a slight competitive resurgence.
SKU View
Top products for Apr 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Pre-Rolls | N/A |
#2 | Pre-Rolls | N/A |
#3 | Flower | 11.9% |
#4 | Flower | 21.2% |
#5 | Pre-Rolls | 8.3% |
#6 | Concentrates | 52.0% |
#7 | Pre-Rolls | 25.5% |
#8 | Flower | 161.5% |
#9 | Concentrates | 29.5% |
#10 | Pre-Rolls | 34.9% |
Benchmarking
Peer brands benchmarked against Virtue Cannabis using competitive landscape rank coverage, proximity, and momentum.