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Big

Apr 2026

Overview

In 2020, father-son duo, Scott and Max Walters created the “Big Concentrates Co.” with John Fowler in Creemore, Ontario to craft hash at their lab alongside a close-knit group of friends. Their initial products, among the first solventless hash offerings in the legal market secu...

BIG surged to #6 in Hawaii, climbing from #7, with a staggering 98.1% sales increase over the last three months. Premium positioning is evident as unit sales rebound, signaling a potential shift in market dynamics.

Categories

FlowerVapesPre-RollsConcentrates
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 2

Trend View

Big logoMarket Insights SnapshotApr 2026

24-Month Trend

Big market trend chart

Average Price

$48.53

YoY Sales Trend

4.9%

2Y Sales Trend

39.0%

Vapes dominate at 33.1%, leading with a 30.2% YoY spike, while Flower holds 35.3% but dipped 4.0% YoY. Concentrates lag behind, plummeting 29.1% YoY, indicating a significant category shift.

CategorySales ShareAvg PriceYoY
Flower35.4%$63.714.1%
Vapes33.2%$57.4830.2%
Pre-Rolls16.6%$42.723.0%
Concentrates14.8%$34.1229.1%

Hawaii commands 78.2% of BIG's sales, with Ontario contributing 21.8%. The brand's reach in just two states highlights a concentrated market presence.

StateFlowerVapesPre-RollConcentrates
7635

Market Position

Big logoCompetitive LandscapeApr 2026

Ranked #6 among top brands in Vapes, BIG trails behind BIG ISLAND GROWN (#1) and NOA BOTANICALS (#2) by several spots. The ascent from #7 to #6 reflects a competitive tightening.

Vapes in Hawaii Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Big: 7Big: 6Cure Oahu: 4Cure Oahu: 5Aloha Green Apoth…: 6Aloha Green Apoth…: 7Big Island Grown: 2Big Island Grown: 1Noa Botanicals: 1Noa Botanicals: 2

SKU View

Big logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Banana Mango Buds 3.50 Gram
Banana Mango Buds 3.50 Gram
FlowerN/A
#2
Guava Live Resin Cartridges 500 Mg
Guava Live Resin Cartridges 500 Mg
Vapes129.9%
#3
Skunk Dawg Buds 28 Gram
Skunk Dawg Buds 28 Gram
Flower1063.8%
#4
Golden Lemons 10 Pack Pre Rolls 3 Gram
Golden Lemons 10 Pack Pre Rolls 3 Gram
Pre-Rolls398.6%
#5
Ice Cream Cake 3 Pack Pre Rolls 3 Gram
Ice Cream Cake 3 Pack Pre Rolls 3 Gram
Pre-Rolls817.2%
#6
Sun Kissed 10 Pack Pre Rolls 3 Gram
Sun Kissed 10 Pack Pre Rolls 3 Gram
Pre-Rolls519.7%
#7
Golden Lemons Live Resin Cartridges 500 Mg
Golden Lemons Live Resin Cartridges 500 Mg
Vapes436.6%
#8
Og Kush Buds 3.50 Gram
Og Kush Buds 3.50 Gram
Flower458.0%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Big using competitive landscape rank coverage, proximity, and momentum.