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Brand Explorer/Dirigo Cannabis

Dirigo Cannabis

Apr 2026

Overview

DIRIGO CANNABIS surged with an impressive YoY growth of 159.6% in the <250K tier. Despite this, a 32.4% decline over the last three months signals potential market challenges ahead.

Categories

VapesEdibles
  • Top Category: Vapes
  • Price Tier: Premium
  • States Active: 2

Trend View

Market Insights SnapshotApr 2026

24-Month Trend

Dirigo Cannabis market trend chart

Average Price

$32.25

YoY Sales Trend

159.6%

2Y Sales Trend

1813.5%

Vapes dominate sales at 94.7%, soaring 212.7% YoY, while Edibles lag behind at 5.3%, plummeting 35.3%. This stark contrast highlights the shifting consumer preferences.

CategorySales ShareAvg PriceYoY
Vapes94.7%$33.54212.7%
Edibles5.3%$19.1835.3%

DIRIGO CANNABIS commands a strong presence in Maine (68.5%) and Vermont (31.5%), showcasing its focus in two states. Geographic concentration is notable in these top cannabis markets.

StateVapesEdibles
7⊖
14⊖

Market Position

Competitive LandscapeApr 2026

DIRIGO CANNABIS ranks #14 in the competitive Vapes category, trailing behind PAMOLAB (#1) and LANDRACE CANNABIS CO. (#2). The brand improved its rank from #26 to #14, but still faces significant competition.

Vapes in Maine Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Dirigo Cannabis: 11Dirigo Cannabis: 14Theory Wellness: 4Theory Wellness: 3Jar Co (me): 2Jar Co (me): 4Pamolab: 1Pamolab: 1Landrace Cannabis…: 3Landrace Cannabis…: 2

SKU View

Top Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Northern Lights Cartridges 1000 Mg
Northern Lights Cartridges 1000 Mg
Vapes44.4%
#2
Wedding Cake Cartridges 1000 Mg
Wedding Cake Cartridges 1000 Mg
Vapes11.2%
#3
Trainwreck Cartridges 1000 Mg
Trainwreck Cartridges 1000 Mg
Vapes19.5%
#4
Northern Lights Disposables 2000 Mg
Northern Lights Disposables 2000 Mg
Vapes22.8%
#5
Sour Diesel Cartridges 1000 Mg
Sour Diesel Cartridges 1000 Mg
Vapes60.7%
#6
Blue Dream Cartridges 1000 Mg
Blue Dream Cartridges 1000 Mg
Vapes20.7%
#7
Cherry Pie Cartridges 1000 Mg
Cherry Pie Cartridges 1000 Mg
Vapes123.3%
#8
Pina Colada Cartridges 1000 Mg
Pina Colada Cartridges 1000 Mg
Vapes56.7%
#9
Tangie Cartridges 1000 Mg
Tangie Cartridges 1000 Mg
Vapes56.9%
#10
Green Apple Gummies 200 Mg
Green Apple Gummies 200 Mg
Edibles53.9%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Dirigo Cannabis using competitive landscape rank coverage, proximity, and momentum.