DRAGONFLY (MI) surged with a 39.4% YoY growth, showcasing its strategic pivot towards premium pricing. Despite a slight dip in monthly sales by 1.2%, the brand maintains a competitive edge in a dynamic market.
Categories
Pre-RollsVapesFlowerEdiblesConcentrates
Top Category: Pre-Rolls
Price Tier: Value
States Active: 3
ILIllinois
(<$250K)
51.8%
Pre-Rolls dominate at 55.8%, with a solid 31.2% YoY increase. Flower leads in growth at 77.2% YoY, while Vapes hold 25.0% of the market, rising by 28.5% YoY.
Category
Sales Share
Avg Price
YoY
Pre-Rolls
59.3%
$2.24
34.7%
Vapes
23.6%
$9.12
28.5%
Flower
14.9%
$15.97
82.7%
Edibles
1.9%
$12.19
3584.8%
Trend View
Market Insights SnapshotJun 2026
24-Month Trend
Average Price
$3.31
YoY Sales Trend
41.5%
2Y Sales Trend
51.8%
Category Breakout
Category
Sales Share
Avg Price
YoY
Pre-Rolls
59.3%
$2.24
34.7%
Vapes
23.6%
$9.12
28.5%
Flower
14.9%
$15.97
82.7%
Edibles
1.9%
$12.19
3584.8%
State Rank Table
State
Pre-Roll
Vapes
Flower
Edibles
Michigan
8
41
⊖
⊖
New York
20
41
⊖
⊖
DRAGONFLY (MI) thrives in Michigan (70.5% of sales), followed by New York (27.5%) and Illinois (2.0%). The brand's presence is concentrated in these three states.
