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Brand Explorer/Enchanted Botanicals

Enchanted Botanicals

Apr 2026

Overview

We’re proud to be homegrown and even prouder to have earned serious recognition along the way. Our award-winning flower and carefully selected lineup of pre-rolls, concentrates, and vape cartridges are a reflection of the care we put into everything we do.

ENCHANTED BOTANICALS surged with a 55.4% year-over-year growth, elevating its rank from #9 to #4 in New Mexico. The recent 3-month trend shows a 29.3% increase, reflecting a successful strategy that maximizes pricing while meeting unit demand.

Categories

FlowerPre-RollsVapes
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Enchanted Botanicals logoEnchanted Botanicals Top StatesApr 2026

Top states where Enchanted Botanicals is active based on indexed sales coverage.

Trend View

Enchanted Botanicals logoMarket Insights SnapshotApr 2026

24-Month Trend

Enchanted Botanicals market trend chart

Average Price

$15.55

YoY Sales Trend

55.4%

2Y Sales Trend

3.7%

Flower captures 79.1% of sales with a 42.0% increase YoY, while Pre-Rolls have skyrocketed 519.3% YoY, the fastest growth among categories. Vapes, though a smaller share at 2.9%, still demonstrate a strong 66.7% YoY rise.

CategorySales ShareAvg PriceYoY
Flower79.1%$21.7442.0%
Pre-Rolls18.0%$6.71519.3%
Vapes2.9%$26.2966.7%

ENCHANTED BOTANICALS holds a strong position in New Mexico, with 100% of its sales concentrated in this state. This singular focus underscores its dominance in the local market.

StateFlowerPre-RollVapes
414⊖

Market Position

Enchanted Botanicals logoCompetitive LandscapeApr 2026

#4 in Flower, ENCHANTED BOTANICALS is gaining ground on competitors like COOKIES (#1) and PURLIFE (#2). The brand's rise from #9 to #4 showcases its increased market presence and competitive strategy.

Flower in New Mexico Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Enchanted Botanic…: 5Enchanted Botanic…: 4Somatic: 6Somatic: 3Truforia: 7Truforia: 5Dairy 2 Dank: 3Dairy 2 Dank: 6Cookies: 2Cookies: 1

SKU View

Enchanted Botanicals logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Lemon Skunk Buds 1 Gram
Lemon Skunk Buds 1 Gram
Flower1053.6%
#2
Lemon Skunk Buds 3.50 Gram
Lemon Skunk Buds 3.50 Gram
Flower21.8%
#3
Donny Burger Buds 3.50 Gram
Donny Burger Buds 3.50 Gram
Flower4.0%
#4
Donny Burger Buds 1 Gram
Donny Burger Buds 1 Gram
Flower32.7%
#5
Blueberry Scone Buds 3.50 Gram
Blueberry Scone Buds 3.50 Gram
Flower7.8%
#6
Black Marshmallow Buds 3.50 Gram
Black Marshmallow Buds 3.50 Gram
Flower101.3%
#7
Donny Burger Buds 2 Gram
Donny Burger Buds 2 Gram
Flower651.2%
#8
Wedding Pie Buds 3.50 Gram
Wedding Pie Buds 3.50 Gram
Flower185.8%
#9
Lemon Skunk Buds 28 Gram
Lemon Skunk Buds 28 Gram
Flower733.6%
#10
Super Lemon Mac Buds 3.50 Gram
Super Lemon Mac Buds 3.50 Gram
Flower853.9%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Enchanted Botanicals using competitive landscape rank coverage, proximity, and momentum.