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Brand Explorer/Urban Wellness

Urban Wellness

Apr 2026

Overview

URBAN WELLNESS faces a 22.4% YoY drop in sales, slipping from rank #4 to #11 in New Mexico. This significant decline underscores the brand's struggle to maintain market relevance amid fierce competition.

Categories

FlowerPre-RollsEdiblesVapesConcentratesTopicals
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Urban Wellness logoUrban Wellness Top StatesApr 2026

Top states where Urban Wellness is active based on indexed sales coverage.

Trend View

Urban Wellness logoMarket Insights SnapshotApr 2026

24-Month Trend

Urban Wellness market trend chart

Average Price

$15.99

YoY Sales Trend

22.4%

2Y Sales Trend

47.3%

Flower dominates at 40.3% but has plummeted by 50.3% YoY. In contrast, Vapes are soaring with a 119.9% increase, highlighting a dramatic shift in consumer preferences.

CategorySales ShareAvg PriceYoY
Flower40.7%$25.9550.3%
Pre-Rolls27.6%$9.623.1%
Edibles13.5%$13.5836.1%
Vapes12.6%$19.52119.9%
Concentrates4.5%$31.2910.7%

URBAN WELLNESS is concentrated solely in New Mexico, capturing 100% of its sales in this state. The brand's geographic footprint remains limited, focusing all efforts in a single market.

StateFlowerPre-RollEdiblesVapesConcentrates
114142321

Market Position

Urban Wellness logoCompetitive LandscapeApr 2026

Competitive summary unavailable.

Flower in New Mexico Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Urban Wellness: 9Urban Wellness: 11Verdes: 8Verdes: 8Prohibition 37: 4Prohibition 37: 7Truforia: 7Truforia: 5Dairy 2 Dank: 3Dairy 2 Dank: 6

SKU View

Urban Wellness logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
White Burgandy
White Burgandy
Flower4.1%
#2
Honey Cap Rosin
Honey Cap Rosin
Edibles4.0%
#3
Zero Tolerance [1g]
Zero Tolerance [1g]
Pre-Rolls6.5%
#4
Black Ice Buds 3.50 Gram
Black Ice Buds 3.50 Gram
Flower49.1%
#5
Subzero Buds 3.50 Gram
Subzero Buds 3.50 Gram
Flower4.0%
#6
Cap Junky Buds 3.50 Gram
Cap Junky Buds 3.50 Gram
Flower257.7%
#7
Mac Daddy Buds 3.50 Gram
Mac Daddy Buds 3.50 Gram
Flower77.8%
#8
Mimosa Disposables 2000 Mg
Mimosa Disposables 2000 Mg
Vapes267.5%
#9
Super Boof
Super Boof
Flower703.8%
#10
Dantes Inferno Buds 3.50 Gram
Dantes Inferno Buds 3.50 Gram
Flower669.9%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Urban Wellness using competitive landscape rank coverage, proximity, and momentum.