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Brand Explorer/Freshly Baked

Freshly Baked

Apr 2026

Overview

FRESHLY BAKED improved its rank from #25 to #22 in Massachusetts, despite a 4.0% dip in year-over-year sales. This mid-tier brand is navigating a 9.5% decline over the past three months, revealing a shift in consumer preferences towards value-driven options.

Categories

VapesEdiblesPre-Rolls
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Freshly Baked logoFreshly Baked Top StatesApr 2026

Top states where Freshly Baked is active based on indexed sales coverage.

Trend View

Freshly Baked logoMarket Insights SnapshotApr 2026

24-Month Trend

Freshly Baked market trend chart

Average Price

$22.99

YoY Sales Trend

1.6%

2Y Sales Trend

29.1%

Vapes dominate at 83.0% of sales, but show a slight decline of 4.1% YoY. Edibles are struggling at 10.6% with a significant drop of 22.3% YoY, while Pre-Rolls are the standout category, surging 96.0% YoY.

CategorySales ShareAvg PriceYoY
Vapes83.0%$26.521.7%
Edibles11.0%$10.8819.0%
Pre-Rolls6.0%$29.2695.0%

FRESHLY BAKED is solely concentrated in Massachusetts, holding 100% of its sales in this top cannabis state. This geographic focus presents both opportunities and challenges in a competitive landscape.

StateVapesEdiblesPre-Roll
22⊖⊖

Market Position

Freshly Baked logoCompetitive LandscapeApr 2026

Ranked #22 in the Vapes category, FRESHLY BAKED is 21 spots behind category leader FERNWAY. The brand gained 3 spots from its previous position, indicating a slight upward trend amidst competitive pressures.

Vapes in Massachusetts Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Freshly Baked: 22Freshly Baked: 22Holiday: 9Holiday: 8Select: 3Select: 5Fernway: 1Fernway: 1Dime Industries: 2Dime Industries: 2

SKU View

Freshly Baked logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Strawberry Cough Disposables 1000 Mg
Strawberry Cough Disposables 1000 Mg
Vapes5.5%
#2
Granddaddy Purple Cartridges 1000 Mg
Granddaddy Purple Cartridges 1000 Mg
Vapes12.7%
#3
Ghost Train Haze Cartridges 1000 Mg
Ghost Train Haze Cartridges 1000 Mg
Vapes10.6%
#4
Sour Diesel Disposables 1000 Mg
Sour Diesel Disposables 1000 Mg
Vapes39.0%
#5
Jack Herer Cartridges 1000 Mg
Jack Herer Cartridges 1000 Mg
Vapes19.2%
#6
Og Kush Disposables 1000 Mg
Og Kush Disposables 1000 Mg
Vapes43.9%
#7
Blueberry Live Resin Gummies 100 Mg
Blueberry Live Resin Gummies 100 Mg
Edibles33.8%
#8
Baked Orange Disposables 1000 Mg
Baked Orange Disposables 1000 Mg
Vapes32.9%
#9
Funky Bananas Disposables 2000 Mg
Funky Bananas Disposables 2000 Mg
Vapes76.3%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Freshly Baked using competitive landscape rank coverage, proximity, and momentum.