Top States
Rove Top StatesApr 2026
Top states where Rove is active based on indexed sales coverage.
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Rove
Apr 2026
Overview
Rove was born at the intersection of art and science. Our team of longtime industry enthusiasts, boasting a combined wealth of experience in cultivation, extraction, and laboratory science, joined together with the mission to produce a better, tastier, more honest cannabis vape o...
ROVE posted +15.9% YoY growth yet slipped from #8 to #10 in California rankings—competitors are scaling faster. The premium-tier brand's 3-month trend of +12.3% and a 16.6% monthly acceleration suggest momentum is building to reclaim lost ground.
Categories
VapesPre-RollsAccessoriesFlowerConcentratesEdibles
- Top Category: Vapes
- Price Tier: Premium
- States Active: 16
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$34.98
YoY Sales Trend
15.7%
2Y Sales Trend
59.4%
Flower exploded +220.7% YoY for ROVE, though it remains just 1% of the mix. Pre-Rolls surged +81.7% YoY to claim 21.5% share, while Vapes still dominate at 75.5%. Concentrates contracted -36.5%, the only declining category.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 75.5% | $40.17 | 4.4% |
| Pre-Rolls | 21.5% | $25.46 | 81.1% |
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$34.98
YoY Sales Trend
15.7%
2Y Sales Trend
59.4%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 75.5% | $40.17 | 4.4% |
| Pre-Rolls | 21.5% | $25.46 | 81.1% |
State Rank Table
| State | Vapes | Pre-Roll |
|---|---|---|
| Nevada | 2 | 3 |
| New Jersey | 4 | 7 |
| Missouri | 5 | 6 |
| Massachusetts | 4 | 8 |
| Ohio | 5 | 9 |
ROVE operates across 16 states, placing it among top cannabis brands in California (18% share) and Nevada (16%). Missouri (13.6%), Massachusetts (10.8%), and Maryland (10.6%) round out a well-distributed footprint with no single state exceeding 18%.
| State | Vapes | Pre-Roll |
|---|---|---|
| 2 | 3 | |
| 4 | 7 | |
| 5 | 6 | |
| 4 | 8 | |
| 5 | 9 |
Market Position
Competitive LandscapeApr 2026
ROVE dropped from #8 to #10 in Vapes over 12 months, falling 3 spots behind HEAVY HITTERS and sitting 9 spots behind leader STIIIZY. Bright spots outside California: #1 in Illinois and #2 in Nevada show regional strength against RAW GARDEN and PLUGPLAY.
SKU View
Top Selling ProductsApr 2026
Top products for Apr 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Vapes | 0.9% |
#2  | Vapes | 2.9% |
#3  | Vapes | 0.0% |
#4  | Vapes | 4.8% |
#5  | Vapes | 5.8% |
#6  | Vapes | 5.6% |
#7  | Vapes | 9.0% |
#8  | Vapes | 24.3% |
#9  | Vapes | 18.1% |
#10  | Pre-Rolls | 284.7% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Rove using competitive landscape rank coverage, proximity, and momentum.
