Ranked #11 in the Vapes category, FRUIT OF LIFE faces stiff competition from SELECT (#1) and PURE PLAN (#2). The brand's rank has slipped over the past year, losing 3 spots to RIVERSIDE FARM while gaining on VALLEY LOWS and HILIGHT.
SKU View
Top Selling ProductsJun 2026
Top products for Jun 2026 with sales and momentum indicators.
FRUIT OF LIFE slipped from #9 to #11 in Utah, with a premium tier positioning. Sales decreased 6.8% YoY, though a recent uptick of 1.3% over the last three months hints at potential stabilization. The brand is navigating a challenging landscape as it recalibrates its strategy.
Categories
VapesConcentratesOralTopicals
Top Category: Vapes
Price Tier: Premium
States Active: 1
2Y Sales Trend
38.9%
Vapes dominate at 81.5% but saw an 8.0% decline YoY. In contrast, Oral products surged 9.7% YoY, marking them as the fastest-growing segment. Concentrates faced a stark drop of 66.2% YoY, highlighting shifting consumer preferences.
Category
Sales Share
Avg Price
YoY
Vapes
76.7%
$63.88
13.5%
Concentrates
11.7%
$57.86
420.2%
Oral
9.7%
$87.04
26.6%
Topicals
2.0%
$54.74
27.2%
Trend View
Market Insights SnapshotJun 2026
24-Month Trend
Average Price
$64.54
YoY Sales Trend
5.3%
2Y Sales Trend
38.9%
Category Breakout
Category
Sales Share
Avg Price
YoY
Vapes
76.7%
$63.88
13.5%
Concentrates
11.7%
$57.86
420.2%
Oral
9.7%
$87.04
26.6%
Topicals
2.0%
$54.74
27.2%
State Rank Table
State
Vapes
Concentrates
Oral
Topicals
Utah
13
10
6
9
FRUIT OF LIFE is concentrated solely in Utah, which captures 100% of its sales. The brand's geographic footprint is limited, emphasizing the need for expansion strategies to enhance market presence.
Fruit Of Life Top StatesJun 2026
