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Brand Explorer/Fruit Of Life

Fruit Of Life

Apr 2026

Overview

FRUIT OF LIFE slipped from #9 to #11 in Utah, with a premium tier positioning. Sales decreased 6.8% YoY, though a recent uptick of 1.3% over the last three months hints at potential stabilization. The brand is navigating a challenging landscape as it recalibrates its strategy.

Categories

VapesOralConcentrates
  • Top Category: Vapes
  • Price Tier: Premium
  • States Active: 1

Top States

Fruit Of Life logoFruit Of Life Top StatesApr 2026

Top states where Fruit Of Life is active based on indexed sales coverage.

Trend View

Fruit Of Life logoMarket Insights SnapshotApr 2026

24-Month Trend

Fruit Of Life market trend chart

Average Price

$63.44

YoY Sales Trend

6.8%

2Y Sales Trend

181.9%

Vapes dominate at 81.5% but saw an 8.0% decline YoY. In contrast, Oral products surged 9.7% YoY, marking them as the fastest-growing segment. Concentrates faced a stark drop of 66.2% YoY, highlighting shifting consumer preferences.

CategorySales ShareAvg PriceYoY
Vapes82.5%$60.978.0%
Oral16.4%$81.829.7%

FRUIT OF LIFE is concentrated solely in Utah, which captures 100% of its sales. The brand's geographic footprint is limited, emphasizing the need for expansion strategies to enhance market presence.

StateVapesOral
114

Market Position

Fruit Of Life logoCompetitive LandscapeApr 2026

Ranked #11 in the Vapes category, FRUIT OF LIFE faces stiff competition from SELECT (#1) and PURE PLAN (#2). The brand's rank has slipped over the past year, losing 3 spots to RIVERSIDE FARM while gaining on VALLEY LOWS and HILIGHT.

Vapes in Utah Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Fruit Of Life: 9Fruit Of Life: 11Boojum: 10Boojum: 8Brand Zero: 7Brand Zero: 7Riverside Farm: 5Riverside Farm: 3Valley Lows: 4Valley Lows: 4

SKU View

Fruit Of Life logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Passion Orange Guava Disposables 2000 Mg
Passion Orange Guava Disposables 2000 Mg
Vapes246.1%
#2
God's Breathe Live Resin Disposables 2000 Mg
God's Breathe Live Resin Disposables 2000 Mg
VapesN/A
#3
Cake Og Disposables 2000 Mg
Cake Og Disposables 2000 Mg
Vapes45.1%
#4
Lychee Cartridges 1000 Mg
Lychee Cartridges 1000 Mg
Vapes54.3%
#5
Razzberry Mints Cartridges 1000 Mg
Razzberry Mints Cartridges 1000 Mg
Vapes37.3%
#6
Strawberry Banana Disposables 2000 Mg
Strawberry Banana Disposables 2000 Mg
Vapes71.1%
#7
Sugar Sap Disposables 2000 Mg
Sugar Sap Disposables 2000 Mg
Vapes17.9%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Fruit Of Life using competitive landscape rank coverage, proximity, and momentum.