Top States
Fruit Of Life Top StatesApr 2026
Top states where Fruit Of Life is active based on indexed sales coverage.
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Apr 2026
FRUIT OF LIFE slipped from #9 to #11 in Utah, with a premium tier positioning. Sales decreased 6.8% YoY, though a recent uptick of 1.3% over the last three months hints at potential stabilization. The brand is navigating a challenging landscape as it recalibrates its strategy.
Categories
Top States
Top states where Fruit Of Life is active based on indexed sales coverage.
Trend View
24-Month Trend

Average Price
$63.44
YoY Sales Trend
6.8%
2Y Sales Trend
181.9%
Vapes dominate at 81.5% but saw an 8.0% decline YoY. In contrast, Oral products surged 9.7% YoY, marking them as the fastest-growing segment. Concentrates faced a stark drop of 66.2% YoY, highlighting shifting consumer preferences.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 82.5% | $60.97 | 8.0% |
| Oral | 16.4% | $81.82 | 9.7% |
Trend View
24-Month Trend

Average Price
$63.44
YoY Sales Trend
6.8%
2Y Sales Trend
181.9%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 82.5% | $60.97 | 8.0% |
| Oral | 16.4% | $81.82 | 9.7% |
State Rank Table
| State | Vapes | Oral |
|---|---|---|
| Utah | 11 | 4 |
FRUIT OF LIFE is concentrated solely in Utah, which captures 100% of its sales. The brand's geographic footprint is limited, emphasizing the need for expansion strategies to enhance market presence.
| State | Vapes | Oral |
|---|---|---|
| 11 | 4 |
Market Position
Ranked #11 in the Vapes category, FRUIT OF LIFE faces stiff competition from SELECT (#1) and PURE PLAN (#2). The brand's rank has slipped over the past year, losing 3 spots to RIVERSIDE FARM while gaining on VALLEY LOWS and HILIGHT.
SKU View
Top products for Apr 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Vapes | 246.1% |
#2 | Vapes | N/A |
#3 | Vapes | 45.1% |
#4 | Vapes | 54.3% |
#5 | Vapes | 37.3% |
#6 | Vapes | 71.1% |
#7 | Vapes | 17.9% |
Benchmarking
Peer brands benchmarked against Fruit Of Life using competitive landscape rank coverage, proximity, and momentum.