Top States
Higgs Top StatesAug 2026
Top states where Higgs is active based on indexed sales coverage.
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Higgs
Aug 2026
Overview
Higgs is dedicated to building a lifestyle brand that fits seamlessly into everyday life, with cannabis at its core. Our mission is to redefine the cannabis experience by making it a natural part of daily routines and activities. We believe cannabis isn't just a product but a way...
HIGGS faces a significant challenge with a 20.5% drop in sales year-over-year. This decline coincides with a premium positioning strategy, despite a recent 14.9% increase in sales over the last three months. The unit volume also plummeted, reflecting a clear shift in consumer preferences.
Categories
Pre-RollsVapesFlower
- Top Category: Pre-Rolls
- Price Tier: Premium
- States Active: 2
Trend View
Market Insights SnapshotAug 2026
24-Month Trend
Average Price
$38.47
YoY Sales Trend
20.1%
2Y Sales Trend
7.8%
Pre-Rolls dominate at 66.4% of sales, although they are down 7.8% YoY. Vapes account for 28.0% but have seen a drastic 26.5% YoY decline. Flower is nearly irrelevant at 5.6% and has fallen 64.2% YoY.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 22.5% | $31.09 | 34.3% |
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Trend View
Market Insights SnapshotAug 2026
24-Month Trend
Average Price
$38.47
YoY Sales Trend
20.1%
2Y Sales Trend
7.8%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Pre-Rolls | 75.3% | $41.33 | 9.3% |
| Vapes | 22.5% | $31.09 | 34.3% |
| Flower | 2.3% | $39.97 | 89.9% |
State Rank Table
| State | Pre-Roll | Vapor Pens | Flower | Other |
|---|---|---|---|---|
| Newfoundland And Labrador | 20 | 8 | 30 | ⊖ |
| New York | 45 | ⊖ | ⊖ | 20 |
HIGGS thrives primarily in New York, with a notable presence in Newfoundland and Labrador. These two states account for 100% of its market activity, emphasizing a concentrated geographic footprint.
| State | Pre-Roll | Vapor Pens | Flower | Other |
|---|---|---|---|---|
| 45 | ⊖ | ⊖ | 20 |
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Market Position
Competitive LandscapeAug 2026
HIGGS ranks #52 in the competitive landscape, improving from #89 over the past year. It trails behind leading brands like RUBY FARMS (#1) and DANK BY DEFINITION (#2), with significant gaps in rank that highlight competitive pressure within the Pre-Rolls category.
SKU View
Top Selling ProductsAug 2026
Top products for Aug 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Pre-Rolls | 10.4% |
#4  | Pre-Rolls | 14.3% |
#6  | Pre-Rolls | 19.9% |
#8  | Pre-Rolls | 65.8% |
#10  | Pre-Rolls | 61.0% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Higgs using competitive landscape rank coverage, proximity, and momentum.
