Top States
Higgs Top StatesApr 2026
Top states where Higgs is active based on indexed sales coverage.
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Higgs
Apr 2026
Overview
Higgs is dedicated to building a lifestyle brand that fits seamlessly into everyday life, with cannabis at its core. Our mission is to redefine the cannabis experience by making it a natural part of daily routines and activities. We believe cannabis isn't just a product but a way...
HIGGS faces a significant challenge with a 20.5% drop in sales year-over-year. This decline coincides with a premium positioning strategy, despite a recent 14.9% increase in sales over the last three months. The unit volume also plummeted, reflecting a clear shift in consumer preferences.
Categories
Pre-RollsVapesFlower
- Top Category: Pre-Rolls
- Price Tier: Premium
- States Active: 2
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$34.87
YoY Sales Trend
20.7%
2Y Sales Trend
43.0%
Pre-Rolls dominate at 66.4% of sales, although they are down 7.8% YoY. Vapes account for 28.0% but have seen a drastic 26.5% YoY decline. Flower is nearly irrelevant at 5.6% and has fallen 64.2% YoY.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Pre-Rolls | 66.2% | $35.62 | 8.0% |
| Vapes | 28.2% | $32.57 | 26.5% |
| Flower | 5.6% | $38.71 | 64.2% |
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$34.87
YoY Sales Trend
20.7%
2Y Sales Trend
43.0%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Pre-Rolls | 66.2% | $35.62 | 8.0% |
| Vapes | 28.2% | $32.57 | 26.5% |
| Flower | 5.6% | $38.71 | 64.2% |
State Rank Table
| State | Pre-Roll | Vapes | Flower |
|---|---|---|---|
| Newfoundland And Labrador | 39 | 6 | 15 |
HIGGS thrives primarily in New York, with a notable presence in Newfoundland and Labrador. These two states account for 100% of its market activity, emphasizing a concentrated geographic footprint.
| State | Pre-Roll | Vapes | Flower |
|---|---|---|---|
| 39 | 6 | 15 |
Market Position
Competitive LandscapeApr 2026
HIGGS ranks #52 in the competitive landscape, improving from #89 over the past year. It trails behind leading brands like RUBY FARMS (#1) and DANK BY DEFINITION (#2), with significant gaps in rank that highlight competitive pressure within the Pre-Rolls category.
SKU View
Top Selling ProductsApr 2026
Top products for Apr 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Vapes | 2.9% |
#2  | Pre-Rolls | 16.1% |
#3  | Pre-Rolls | 9.9% |
#4  | Pre-Rolls | N/A |
#5  | Pre-Rolls | 9.0% |
#6  | Pre-Rolls | 95.0% |
#7  | Pre-Rolls | 64.0% |
#8  | Pre-Rolls | 50.7% |
#9  | Pre-Rolls | 41.8% |
#10  | Pre-Rolls | 83.8% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Higgs using competitive landscape rank coverage, proximity, and momentum.
