Benchmarking
Market ComparisonAug 2026
Newfoundland and Labrador's 25.1% two-year sales growth outpaces what many larger Canadian markets have managed in the same window, driven by a dramatic shift toward vapes and edibles rather than dispensary expansion. The store count actually contracted slightly to 43 locations, and prices moved upward by 6.2% year-over-year, suggesting that category mix changes rather than discounting are fueling the market's expansion.
24-Month Trend
| State | Sales | YoY |
|---|---|---|
| Manitoba | $15-20M | 24.0% |
| Newfoundland and Labrador | $10-15M | 1.1% |
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Benchmarking
Market ComparisonAug 2026
Newfoundland and Labrador's 25.1% two-year sales growth outpaces what many larger Canadian markets have managed in the same window, driven by a dramatic shift toward vapes and edibles rather than dispensary expansion. The store count actually contracted slightly to 43 locations, and prices moved upward by 6.2% year-over-year, suggesting that category mix changes rather than discounting are fueling the market's expansion.
24-Month Trend
| State | Sales | YoY |
|---|---|---|
| Alberta | $60-70M | -36.9% |
| Manitoba | $15-20M | -24.0% |
| Saskatchewan | $10-15M | -36.4% |
| Newfoundland and Labrador | $10-15M | +1.1% |
| New Brunswick | $2.5-5M | +19.0% |
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