Newfoundland and Labrador Cannabis Sales

Overview

Vapes surged 63.5% year-over-year in Newfoundland and Labrador, making it the fastest-growing category in a small market that climbed 7.1% overall and 25.1% over two years. With just 43 dispensaries serving the province, the per-store opportunity remains notable even as the store count dipped 2.3% year-over-year. Average prices rose 6.2% compared to a year ago, a rare uptick that sets Newfoundland apart from the price erosion seen in most Canadian provinces. Tokyo Smoke dominates as the top brand in a market where vapes have overtaken flower as the leading category. Edibles also posted significant gains at 39.0% year-over-year, while flower and concentrates contracted. The province operates under a hybrid retail model with both public and private stores and was among the first Canadian jurisdictions to launch adult-use sales when legalization took effect in October 2018.

• Top Brand: West Coast Gifts
• Category Breakout: 31.6%
• Top Category: Vapes (32%)