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Brand Explorer/Highmark Provisions

Highmark Provisions

Apr 2026

Overview

Rank improved #48→#44 in Massachusetts, signaling a shift in market presence. Despite a 4.5% YoY sales decline, HIGHMARK PROVISIONS saw a 14.1% sales increase over the last three months, hinting at renewed consumer interest.

Categories

FlowerPre-Rolls
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Highmark Provisions Top StatesApr 2026

Top states where Highmark Provisions is active based on indexed sales coverage.

Trend View

Market Insights SnapshotApr 2026

24-Month Trend

Highmark Provisions market trend chart

Average Price

$18

YoY Sales Trend

4.5%

2Y Sales Trend

22.6%

Flower dominates with 57.8% of sales, growing 13.3% YoY, while Pre-Rolls lag at 42.2%, down 11.7% YoY. The flower category's growth underscores a consumer preference shift.

CategorySales ShareAvg PriceYoY
Flower57.8%$33.0613.4%
Pre-Rolls42.2%$11.0911.9%

HIGHMARK PROVISIONS holds a strong presence in Massachusetts, accounting for 100% of its sales. The concentration in this single state highlights its focused market strategy.

StateFlowerPre-Roll
4429

Market Position

Competitive LandscapeApr 2026

Competitive summary unavailable.

Flower in Massachusetts Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Highmark Provisio…: 33Highmark Provisio…: 44Insa: 8Insa: 6Perpetual Harvest: 3Perpetual Harvest: 3Simply Herb: 1Simply Herb: 1High Supply: 2High Supply: 2

SKU View

Top Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Cinderella Buds 3.50 Gram
Cinderella Buds 3.50 Gram
Flower24.2%
#2
Lemon Barz Buds 3.50 Gram
Lemon Barz Buds 3.50 Gram
Flower93.8%
#3
Italian Ice Buds 3.50 Gram
Italian Ice Buds 3.50 Gram
Flower69.5%
#4
Turbo Buds 3.50 Gram
Turbo Buds 3.50 Gram
Flower44.3%
#5
Banana Gas Buds 3.50 Gram
Banana Gas Buds 3.50 Gram
Flower101.7%
#6
Ice Milk Buds 3.50 Gram
Ice Milk Buds 3.50 Gram
Flower127.1%
#7
Italian Ice 1 Pack Pre Rolls 1 Gram
Italian Ice 1 Pack Pre Rolls 1 Gram
Pre-Rolls144.5%
#8
Italian Ice 5 Pack Pre Rolls 2.50 Gram
Italian Ice 5 Pack Pre Rolls 2.50 Gram
Pre-Rolls277.3%
#9
Banana Gas 5 Pack Pre Rolls 2.50 Gram
Banana Gas 5 Pack Pre Rolls 2.50 Gram
Pre-Rolls439.7%
#10
Powdered Donuts Buds 28 Gram
Powdered Donuts Buds 28 Gram
Flower257.4%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Highmark Provisions using competitive landscape rank coverage, proximity, and momentum.