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Brand Explorer/Simply Herb

Simply Herb

Apr 2026

Overview

We are Simply Herb. We do our best to keep things simple. We offer great cannabis, smooth burning pre-rolls and the tastiest vapes you’ll find. No gimmicks, just simply great weed.

SIMPLY HERB climbed from #3 to #2 in Illinois despite a -2.7% YoY sales dip—competitors fell faster. A premium-tier brand in the mid-tier sales bucket, it posted a slight 0.7% uptick over the last three months, signaling stabilization after a -5.4% quarterly slide.

Categories

FlowerVapesPre-RollsAccessories
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 6

Trend View

Simply Herb logoMarket Insights SnapshotApr 2026

24-Month Trend

Simply Herb market trend chart

Average Price

$25.74

YoY Sales Trend

2.0%

2Y Sales Trend

2.5%

Pre-Rolls surged +39.2% YoY, the fastest-growing segment for SIMPLY HERB, though Flower still dominates at 75.4% of sales. Vapes contracted -18.9% YoY, dropping to 17% share. The portfolio is heavily Flower-concentrated with Pre-Rolls gaining ground fast.

CategorySales ShareAvg PriceYoY
Flower75.4%$33.420.4%
Vapes16.9%$24.4718.5%
Pre-Rolls7.6%$8.2340.1%

SIMPLY HERB operates across 6 states, with Illinois commanding 39.5% of sales followed by Massachusetts at 24.6% and New Jersey at 18.1%. Among top cannabis brands in Illinois, the brand just moved up a rank. Pennsylvania and Ohio round out its eastern footprint.

StateFlowerVapesPre-Roll
79
2169
11618
313722

Market Position

Simply Herb logoCompetitive LandscapeApr 2026

#2 in Flower, up from #3 a year ago, closing on category leader HIGH SUPPLY at #1. SIMPLY HERB gained ground on OZONE by 3 spots and edged past GOOD GREEN. RYTHM sits just behind at #3, keeping pressure on from below.

Flower in Illinois Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Simply Herb: 2Simply Herb: 2High Supply: 1High Supply: 1Rythm: 4Rythm: 3Grassroots Cannab…: 9Grassroots Cannab…: 8Ozone: 3Ozone: 4

SKU View

Simply Herb logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Dungeons And Dragonfruit Cartridges 1000 Mg
Dungeons And Dragonfruit Cartridges 1000 Mg
Vapes1.3%
#2
Mac 1 Buds 28 Gram
Mac 1 Buds 28 Gram
Flower79.7%
#3
Fruit Loopz Cartridges 1000 Mg
Fruit Loopz Cartridges 1000 Mg
Vapes5.0%
#4
Watermelon Sugar Cartridges 1000 Mg
Watermelon Sugar Cartridges 1000 Mg
Vapes5.5%
#5
Georgia Pie Buds 28 Gram
Georgia Pie Buds 28 Gram
Flower11.9%
#6
Lemon Voltage Buds 14 Gram
Lemon Voltage Buds 14 Gram
Flower42.4%
#7
Milk Money Buds 28 Gram
Milk Money Buds 28 Gram
Flower286.8%
#8
Rainbow Chip Shake 7 Gram
Rainbow Chip Shake 7 Gram
Flower172.4%
#9
Lemon Voltage Buds 28 Gram
Lemon Voltage Buds 28 Gram
Flower1630.0%
#10
Lemon Voltage Shake 14 Gram
Lemon Voltage Shake 14 Gram
Flower1111.7%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Simply Herb using competitive landscape rank coverage, proximity, and momentum.