Top States
Hilight Top StatesApr 2026
Top states where Hilight is active based on indexed sales coverage.
Is this your Brand? Log in to Hoodie!
Hilight
Apr 2026
Overview
Cannabis is inspirational in the way it can genuinely change people’s lives and Hilight aims to offer consumers the keys to unlock a better life. This new medical cannabis company targets the consumer who loves to try new cannabis product and values the simple formulations that o...
HILIGHT's sales skyrocketed 26.2% YoY, showcasing impressive momentum in a premium tier. With a 9.6% increase over the last three months, the brand is capitalizing on strategic pricing to enhance its market stance.
Categories
FlowerVapesEdiblesConcentrates
- Top Category: Flower
- Price Tier: Premium
- States Active: 1
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$64.47
YoY Sales Trend
26.2%
2Y Sales Trend
11.1%
Flower dominates with 48.3% of sales and an explosive 101.2% YoY growth, while Vapes hold 35.1% with a modest 6.3% increase. Edibles and Concentrates struggle, with declines of 16.3% and 48.8% respectively.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 48.6% | $93.51 | 101.2% |
| Vapes | 35.3% | $53.4 | 6.3% |
| Edibles | 12.4% | $41.47 | 16.3% |
| Concentrates | 3.7% | $54.76 | 48.8% |
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$64.47
YoY Sales Trend
26.2%
2Y Sales Trend
11.1%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 48.6% | $93.51 | 101.2% |
| Vapes | 35.3% | $53.4 | 6.3% |
| Edibles | 12.4% | $41.47 | 16.3% |
| Concentrates | 3.7% | $54.76 | 48.8% |
State Rank Table
| State | Flower | Vapes | Edibles | Concentrates |
|---|---|---|---|---|
| Utah | 6 | 6 | 6 | 3 |
HILIGHT's market presence is concentrated entirely in Utah, featuring as a top cannabis brand in the state with 100% of sales derived from this region.
| State | Flower | Vapes | Edibles | Concentrates |
|---|---|---|---|---|
| 6 | 6 | 6 | 3 |
Market Position
Competitive LandscapeApr 2026
#6 in Flower, HILIGHT is positioned four spots behind #2 DRAGONFLY WELLNESS and three spots behind #3 BETTY MEDICINE. The brand improved from #7 to #6 in the past year, gaining ground against BUZZ (UT) but trailing the top competitors.
SKU View
Top Selling ProductsApr 2026
Top products for Apr 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Flower | 594.1% |
#2  | Edibles | 50.2% |
#3  | Vapes | 100.6% |
#4 | Vapes | 379.9% |
#5 | Vapes | 106.5% |
#6  | Vapes | 141.0% |
#7  | Vapes | 268.9% |
#8  | Vapes | 318.9% |
#9  | Vapes | 161.1% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Hilight using competitive landscape rank coverage, proximity, and momentum.
