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Brand Explorer/Humble + Fume

Humble + Fume

Apr 2026

Overview

Humble & Fume is a leading North American distributor of cannabis and cannabis accessories, supported by a customer-centric sales team and strong fulfillment infrastructure.As the only fully-integrated cannabis distribution solution, Humble bridges the gap for retailers, licensed...

YoY growth at -10.4% signals HUMBLE + FUME's weakening market presence. While sales dipped, a 4.8% increase over the last three months hints at potential recovery. Positioned in the low tier, the brand needs to realign with consumer expectations.

Categories

Accessories
  • Top Category: Accessories
  • Price Tier: Value
  • States Active: 3

Trend View

Humble + Fume logoMarket Insights SnapshotApr 2026

24-Month Trend

Humble + Fume market trend chart

Average Price

$6.69

YoY Sales Trend

10.4%

2Y Sales Trend

37.6%

Accessories dominate at 97.9% of total sales, yet this category has also declined by 8.9% YoY. Despite being the largest segment, the slowdown reflects broader challenges in consumer trends.

CategorySales ShareAvg PriceYoY
Accessories100.0%$6.658.9%

HUMBLE + FUME's strongest market is Ontario, accounting for 72.8% of sales, followed by British Columbia at 15.3% and Alberta at 11.9%. Geographic concentration is high with a presence in just three states.

StateAccessories
4
15
17

Market Position

Humble + Fume logoCompetitive LandscapeApr 2026

Ranked #4 in Accessories, HUMBLE + FUME has slipped from #2 over the past year. Competing with leaders like YETI FARMS (#1) and HIGH TIMES (#2), the brand faces increasing pressure in a crowded market.

Accessories in Ontario Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Humble + Fume: 5Humble + Fume: 4Raw Papers: 4Raw Papers: 3Smoke Arsenal: 7Smoke Arsenal: 5Yeti Farms: 3Yeti Farms: 1High Times: 1High Times: 2

SKU View (Unavailable)

Humble + Fume logoTop Selling Products (Unavailable)Apr 2026

Notable products are not available for this brand in the current snapshot.

No notable products are available for this brand in the current snapshot.

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Humble + Fume using competitive landscape rank coverage, proximity, and momentum.