Top States
Zig Zag Top StatesAug 2026
Top states where Zig Zag is active based on indexed sales coverage.
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Zig Zag
Aug 2026
Overview
Founded in 1879 in France: Brothers Maurice and Jacques Braunstein established the "Papeterie de Gassicourt," which later became Zig-Zag, initially producing various paper products. Innovation in Rolling Papers: Zig-Zag revolutionized the industry with its interleaving process, w...
ZIG ZAG showcases impressive YoY growth of 15.7% while holding a solid position in the .5M-1M tier. Sales increased 7.7% over the last three months, though the brand slipped from rank #7 to #8 in Ontario, reflecting competitive pressures.
Categories
AccessoriesPre-Rolls
- Top Category: Accessories
- Price Tier: Value
- States Active: 7
Trend View
Market Insights SnapshotAug 2026
24-Month Trend
Average Price
$2.79
YoY Sales Trend
68.7%
2Y Sales Trend
41.5%
Accessories dominate ZIG ZAG's portfolio, accounting for 99.5% of total sales with a notable YoY growth of 17.4%. This category is the fastest-growing segment, highlighting ZIG ZAG's focus on accessory products.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Pre-Rolls | 2.3% | $3.23 | 20.0% |
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Trend View
Market Insights SnapshotAug 2026
24-Month Trend
Average Price
$2.79
YoY Sales Trend
68.7%
2Y Sales Trend
41.5%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Accessories | 97.7% | $2.78 | 68.9% |
| Pre-Rolls | 2.3% | $3.23 | 20.0% |
State Rank Table
| State | Accessories | Pre-Roll | Concentrates | Flower | Other | Vapor Pens |
|---|---|---|---|---|---|---|
| Alberta | 2 | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ |
| British Columbia | 2 | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ |
| Ontario | 4 | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ |
| Michigan | 5 | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ |
| California | 7 | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ |
ZIG ZAG excels in Ontario (30.6%) and Florida (21.1%), with a presence in seven states total. The brand's geographic footprint showcases concentrated sales in key markets.
| State | Accessories | Pre-Roll | Concentrates | Flower | Other | Vapor Pens |
|---|---|---|---|---|---|---|
| 2 | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ | |
| 5 | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ | |
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Market Position
Competitive LandscapeAug 2026
ZIG ZAG ranks #8 in the Accessories category, facing strong competition from HIGH TIMES (#2) and YETI FARMS (#1). The brand gained one spot against HIGH TIMES but slipped against YETI FARMS and SMOKE ARSENAL, indicating a competitive landscape.
SKU View
Top Selling ProductsAug 2026
Top products for Aug 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2 ![Joint Roller [100mm/king]](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2Fefc789147d4a797283aa5090d2211cbe&w=64&q=75){kind=small} | Accessories | 24.9% |
#4  | Pre-Rolls | 50.7% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Zig Zag using competitive landscape rank coverage, proximity, and momentum.
