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Zig Zag

Apr 2026

Overview

Founded in 1879 in France: Brothers Maurice and Jacques Braunstein established the "Papeterie de Gassicourt," which later became Zig-Zag, initially producing various paper products. Innovation in Rolling Papers: Zig-Zag revolutionized the industry with its interleaving process, w...

ZIG ZAG showcases impressive YoY growth of 15.7% while holding a solid position in the .5M-1M tier. Sales increased 7.7% over the last three months, though the brand slipped from rank #7 to #8 in Ontario, reflecting competitive pressures.

Categories

Accessories
  • Top Category: Accessories
  • Price Tier: Value
  • States Active: 7

Trend View

Zig Zag logoMarket Insights SnapshotApr 2026

24-Month Trend

Zig Zag market trend chart

Average Price

$1.47

YoY Sales Trend

12.4%

2Y Sales Trend

40.4%

Accessories dominate ZIG ZAG's portfolio, accounting for 99.5% of total sales with a notable YoY growth of 17.4%. This category is the fastest-growing segment, highlighting ZIG ZAG's focus on accessory products.

CategorySales ShareAvg PriceYoY
Accessories100.0%$1.4713.9%

ZIG ZAG excels in Ontario (30.6%) and Florida (21.1%), with a presence in seven states total. The brand's geographic footprint showcases concentrated sales in key markets.

Market Position

Zig Zag logoCompetitive LandscapeApr 2026

ZIG ZAG ranks #8 in the Accessories category, facing strong competition from HIGH TIMES (#2) and YETI FARMS (#1). The brand gained one spot against HIGH TIMES but slipped against YETI FARMS and SMOKE ARSENAL, indicating a competitive landscape.

Accessories in Ontario Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Zig Zag: 9Zig Zag: 8West Coast Gifts: 8West Coast Gifts: 7Yocan: 6Yocan: 6Smoke Arsenal: 7Smoke Arsenal: 5Yeti Farms: 3Yeti Farms: 1

SKU View

Zig Zag logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Zig Zag 1 1/4 Orange Papers
Zig Zag 1 1/4 Orange Papers
Accessories17.6%
#2
Wide Unbleached Rolling Tips [50ct]
Wide Unbleached Rolling Tips [50ct]
Accessories35.1%
#3
Joint Roller [100mm/king]
Joint Roller [100mm/king]
AccessoriesN/A
#4
Orange Buds 7 Gram
Orange Buds 7 Gram
FlowerN/A

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Zig Zag using competitive landscape rank coverage, proximity, and momentum.