Top States
Illicit Top StatesApr 2026
Top states where Illicit is active based on indexed sales coverage.
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Illicit
Apr 2026
Overview
While you're enjoying medical cannabis responsibly, thousands remain behind bars for doing the same thing. We work to liberate cannabis POWs while bringing responsible use into the mainstream. ILLICIT works with local and national advocacy groups to support the release of cannabi...
ILLICIT grew +17.3% year-over-year in the premium tier, accelerating to +11.7% over the last three months alone. Seated in the mid-tier sales bracket, the brand's recent momentum suggests it is compounding gains rather than plateauing.
Categories
FlowerVapesPre-RollsEdiblesConcentratesAccessoriesOral
- Top Category: Flower
- Price Tier: Premium
- States Active: 2
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$30.69
YoY Sales Trend
17.3%
2Y Sales Trend
16.0%
Concentrates exploded +252.7% YoY, though still just 2.3% of the mix. Pre-Rolls grew +24.1% YoY at 14.7% share, outpacing the Flower core (47.0%, +16.7% YoY). Every category except Accessories posted double-digit gains.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 47.1% | $41.98 | 16.7% |
| Vapes | 26.1% | $39.42 | 10.3% |
| Pre-Rolls | 14.7% | $17.05 | 24.1% |
| Edibles | 9.3% | $18.82 | 12.8% |
| Concentrates | 2.3% | $41.63 | 252.7% |
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$30.69
YoY Sales Trend
17.3%
2Y Sales Trend
16.0%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 47.1% | $41.98 | 16.7% |
| Vapes | 26.1% | $39.42 | 10.3% |
| Pre-Rolls | 14.7% | $17.05 | 24.1% |
| Edibles | 9.3% | $18.82 | 12.8% |
| Concentrates | 2.3% | $41.63 | 252.7% |
State Rank Table
| State | Flower | Vapes | Pre-Roll | Edibles | Concentrates |
|---|---|---|---|---|---|
| Missouri | 5 | 4 | 5 | 6 | 22 |
| New Jersey | 20 | 25 | 18 | 42 | 10 |
ILLICIT is heavily concentrated in Missouri at 82.3% of sales, placing it among top cannabis brands in Missouri. New Jersey accounts for the remaining 17.7%, making it a two-state operator with limited geographic diversification.
| State | Flower | Vapes | Pre-Roll | Edibles | Concentrates |
|---|---|---|---|---|---|
| 5 | 4 | 5 | 6 | 22 | |
| 20 | 25 | 18 | 42 | 10 |
Market Position
Competitive LandscapeApr 2026
#5 in Flower, holding steady from a year ago with no rank movement. ILLICIT trails CODES. at #1 by four spots and sits one behind GOOD DAY FARM at #4. Closing that gap will require outpacing peers who also benefit from Missouri's concentrated market.
SKU View
Top Selling ProductsApr 2026
Top products for Apr 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Flower | 5.9% |
#2  | Flower | 12.0% |
#3  | Flower | 10.7% |
#4  | Flower | 16.0% |
#5  | Flower | 8.5% |
#6  | Flower | 53.7% |
#7  | Flower | 128.1% |
#8  | Vapes | 62.6% |
#9  | Vapes | 649.5% |
#10  | Vapes | 503.7% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Illicit using competitive landscape rank coverage, proximity, and momentum.
