Top States
Illicit Top StatesJun 2026
Top states where Illicit is active based on indexed sales coverage.
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Jun 2026
Top States
Top states where Illicit is active based on indexed sales coverage.
Trend View
24-Month Trend

Average Price
$30.38
YoY Sales Trend
10.8%
Market Position
#5 in Flower, holding steady from a year ago with no rank movement. ILLICIT trails CODES. at #1 by four spots and sits one behind GOOD DAY FARM at #4. Closing that gap will require outpacing peers who also benefit from Missouri's concentrated market.
SKU View
Top products for Jun 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Flower | 36.0% |
Benchmarking
Peer brands benchmarked against Illicit using competitive landscape rank coverage, proximity, and momentum.
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While you're enjoying medical cannabis responsibly, thousands remain behind bars for doing the same thing. We work to liberate cannabis POWs while bringing responsible use into the mainstream. ILLICIT works with local and national advocacy groups to support the release of cannabi...
ILLICIT grew +17.3% year-over-year in the premium tier, accelerating to +11.7% over the last three months alone. Seated in the mid-tier sales bracket, the brand's recent momentum suggests it is compounding gains rather than plateauing.
Categories
2Y Sales Trend
9.6%
Concentrates exploded +252.7% YoY, though still just 2.3% of the mix. Pre-Rolls grew +24.1% YoY at 14.7% share, outpacing the Flower core (47.0%, +16.7% YoY). Every category except Accessories posted double-digit gains.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 41.6% | $39.78 | 2.4% |
| Vapes | 27.9% | $43.04 | 15.7% |
| Pre-Rolls | 18.6% | $17.86 | 40.8% |
| Edibles | 9.3% | $19.31 | 7.4% |
| Concentrates | 2.2% | $44.34 | 86.2% |
Trend View
24-Month Trend

Average Price
$30.38
YoY Sales Trend
10.8%
2Y Sales Trend
9.6%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 41.6% | $39.78 | 2.4% |
| Vapes | 27.9% | $43.04 | 15.7% |
| Pre-Rolls | 18.6% | $17.86 | 40.8% |
| Edibles | 9.3% | $19.31 | 7.4% |
| Concentrates | 2.2% |
State Rank Table
| State | Flower | Vapes | Pre-Roll | Edibles | Concentrates |
|---|---|---|---|---|---|
| Missouri | 5 | 4 | 5 | 8 | 20 |
| New Jersey | 25 | 21 | 17 | 33 | 10 |
ILLICIT is heavily concentrated in Missouri at 82.3% of sales, placing it among top cannabis brands in Missouri. New Jersey accounts for the remaining 17.7%, making it a two-state operator with limited geographic diversification.
| State | Flower | Vapes | Pre-Roll | Edibles | Concentrates |
|---|---|---|---|---|---|
| 5 | 4 | 5 | 8 | 20 | |
| 25 | 21 | 17 | 33 | 10 |
| Flower |
| 8.0% |
#3 | Flower | 1.5% |
#4 | Flower | 6.5% |
#5 | Flower | 2.2% |
#6 | Flower | 64.2% |
#7 | Edibles | 51.6% |
#8 | Flower | 55.0% |
#9 | Flower | 241.3% |
#10 | Vapes | 55.4% |
| $44.34 |
| 86.2% |