Top States
Interstate 420 Top StatesAug 2026
Top states where Interstate 420 is active based on indexed sales coverage.
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Aug 2026
Interstate 420 was inspired by the historic route 66, which connects downtown Chicago to the shores of California. We’re committed to bring the cultivation knowledge and quality developed out west back to the Illinois frontier.
INTERSTATE 420's YoY sales tumbled 32.5%, reflecting significant pricing pressures. Despite a 19.4% increase over the last three months, rank slipped from #31 to #38 in Illinois. Mid-tier positioning faces challenges in a shifting market.
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Top States
Top states where Interstate 420 is active based on indexed sales coverage.
Trend View
24-Month Trend

Average Price
$20.04
YoY Sales Trend
31.3%
2Y Sales Trend
2.3%
Flower leads at 49.1% but is down 50.7% YoY, while Pre-Rolls hold 38.7% with a 20% decline. Vapes account for 11.8% of sales, showcasing a stark contrast in category performance.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Pre-Rolls | 36.3% | $11.13 | 23.5% |
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Trend View
24-Month Trend

Average Price
$20.04
YoY Sales Trend
31.3%
2Y Sales Trend
2.3%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 52.6% | $40.52 | 46.4% |
| Pre-Rolls | 36.3% | $11.13 | 23.5% |
| Vapes | 11.1% | $26.76 | N/A |
State Rank Table
| State | Flower | Pre-Roll | Vapor Pens | Accessories | Edibles |
|---|---|---|---|---|---|
| Illinois | 38 | 24 | ⊖ | ⊖ | ⊖ |
INTERSTATE 420 is solely focused in Illinois, which holds 100% of its sales. Geographic concentration is high, limiting broader market reach.
| State | Flower | Pre-Roll | Vapor Pens | Accessories | Edibles |
|---|---|---|---|---|---|
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Market Position
#38 in Flower, INTERSTATE 420 lags behind HIGH SUPPLY (#1) by 37 spots, and SIMPLY HERB (#2) by 36 spots. Rank dropped from #31 in the past year, highlighting competitive challenges.
SKU View
Top products for Aug 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2 | Flower | 59.7% |
#4 | Flower | 259.2% |
#6 | Flower | 121.2% |
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Benchmarking
Peer brands benchmarked against Interstate 420 using competitive landscape rank coverage, proximity, and momentum.