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Jays

Apr 2026

Overview

JAYS surged with a remarkable 62.4% YoY growth, climbing from #15 to #6 in Ontario. Monthly sales increased by 22.9% over the last three months, showcasing mid-tier positioning in a competitive market.

Categories

VapesPre-RollsConcentrates
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 2

Trend View

Jays logoMarket Insights SnapshotApr 2026

24-Month Trend

Jays market trend chart

Average Price

$13.34

YoY Sales Trend

62.4%

2Y Sales Trend

1510.6%

Vapes dominate with 70.6% of total sales, skyrocketing 97.0% YoY, the fastest growth in the category. Pre-Rolls also contribute significantly at 27.7%, up 15.3% YoY, while Concentrates lag at 1.5%.

CategorySales ShareAvg PriceYoY
Vapes70.7%$15.2997.0%
Pre-Rolls27.8%$9.8715.3%
Concentrates1.5%$23.671.4%

Ontario leads with 96.4% of JAYS' sales, while Alberta accounts for 3.6%. The brand is concentrated in these two states, highlighting its strong foothold in the Canadian market.

StateVapesPre-RollConcentrates
743⊖

Market Position

Jays logoCompetitive LandscapeApr 2026

JAYS ranks #6 in the Vapes category, trailing BACK FORTY (#1) and SPINACH (#2) by 5 and 4 spots respectively. The brand gained 4 spots from BACK FORTY and 2 from SPINACH over the past year, indicating competitive momentum.

Vapes in Ontario Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Jays: 11Jays: 6Xplor: 6Xplor: 5Tribal: 7Tribal: 7Spinach: 5Spinach: 2Boxhot: 3Boxhot: 3

SKU View

Jays logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Old School 1 Pack Infused Pre Rolls 0.50 Gram
Old School 1 Pack Infused Pre Rolls 0.50 Gram
Pre-RollsN/A
#2
Hawaiian Cartridges 950 Mg
Hawaiian Cartridges 950 Mg
Vapes1.1%
#3
Macchiato Gold Cartridges 950 Mg
Macchiato Gold Cartridges 950 Mg
Vapes4.4%
#4
Ripple Cartridges 950 Mg
Ripple Cartridges 950 Mg
Vapes4.8%
#5
Macchiato Gold 3 Pack Infused Pre Rolls 1.50 Gram
Macchiato Gold 3 Pack Infused Pre Rolls 1.50 Gram
Pre-Rolls22.8%
#6
Lime Up Cartridges 950 Mg
Lime Up Cartridges 950 Mg
Vapes6.8%
#7
Pink Cherry Live Resin Cartridges 1000 Mg
Pink Cherry Live Resin Cartridges 1000 Mg
Vapes6.8%
#8
Old School 5 Pack Infused Pre Rolls 2.50 Gram
Old School 5 Pack Infused Pre Rolls 2.50 Gram
Pre-Rolls15.9%
#9
Mocha Cartridges 1000 Mg
Mocha Cartridges 1000 Mg
Vapes15.0%
#10
Macchiato Gold 3 Pack Infused Pre Rolls 6 Gram
Macchiato Gold 3 Pack Infused Pre Rolls 6 Gram
Pre-Rolls93.3%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Jays using competitive landscape rank coverage, proximity, and momentum.