Rank slipped from #3 to #5 in the premium tier—despite a 16.1% surge in sales over the last three months. JOOS is navigating a challenging landscape, with a year-over-year decline of 7.4%.
Categories
Vapes
Top Category: Vapes
Price Tier: Premium
States Active: 2
2Y Sales Trend
7.1%
Vapes dominate with a 100% share but show a 7.4% decline YoY, marking the slowest growth in the category. JOOS remains a key player in this space.
Category
Sales Share
Avg Price
YoY
Vapes
100.0%
$29.02
35.3%
Trend View
Market Insights SnapshotJun 2026
24-Month Trend
Average Price
$29.02
YoY Sales Trend
35.1%
2Y Sales Trend
7.1%
Category Breakout
Category
Sales Share
Avg Price
YoY
Vapes
100.0%
$29.02
35.3%
State Rank Table
State
Vapes
Illinois
4
Missouri
36
JOOS leads in Illinois, capturing 98.9% of its sales, with a minor presence in Missouri. Geographic concentration is notably high.
Joos Top StatesJun 2026
