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Brand Explorer/Mary's Medicinals

Mary's Medicinals

Apr 2026

Overview

From our headquarters in Denver, we develop products that maximize the benefits of cannabinoids, terpenes and other plant nutrients. In addition to being the first company to deliver transdermal cannabis products, Marys was first to market THCa and CBN. We also discovered harvest...

MARY'S MEDICINALS faced a significant drop of 35.2% YoY, despite a 5.7% uptick recently. Mid-tier positioning has struggled to resonate with consumers as unit volume decreased substantially. A strategic reevaluation may be necessary to regain traction.

Categories

TopicalsOral
  • Top Category: Topicals
  • Price Tier: Mid-Market
  • States Active: 4

Trend View

Mary's Medicinals logoMarket Insights SnapshotApr 2026

24-Month Trend

Mary's Medicinals market trend chart

Average Price

$21.82

YoY Sales Trend

35.3%

2Y Sales Trend

45.9%

Topicals dominate with 77.1% of total sales, yet experienced a steep decline of 37.8% YoY. Oral products represent 21.4% of sales but also suffer a notable drop of 24.6% YoY, indicating challenges across key segments.

CategorySales ShareAvg PriceYoY
Topicals78.2%$20.5137.8%
Oral21.8%$29.0524.6%

MARY'S MEDICINALS operates in a concentrated market, with California leading at 35.9%, followed by Michigan at 32.1% and Missouri at 24.1%. The brand is active in four states, showcasing significant geographic reach.

StateTopicalsOral
12
13
23
215

Market Position

Mary's Medicinals logoCompetitive LandscapeApr 2026

MARY'S MEDICINALS ranks #2 in the highly competitive Topicals category, trailing CHILL MEDICATED at #1. Competing brands include RISE and VLASIC LABS, creating a dynamic landscape as it seeks to regain market share.

Topicals in Michigan Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Mary's Medicinals: 2Mary's Medicinals: 2Chill Medicated: 1Chill Medicated: 1Rise: 3Rise: 3Bossy Cannabis: 9Bossy Cannabis: 6Northern Connecti…: 5Northern Connecti…: 5

SKU View

Mary's Medicinals logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Thca (20mg)
Thca (20mg)
Topicals0.9%
#2
1:1 Vanilla Lavender Relax Cream (1000mg Cbd/1000mg Thc)
1:1 Vanilla Lavender Relax Cream (1000mg Cbd/1000mg Thc)
Topicals9.4%
#3
Relief Transdermal Cream (no Fragrance Added)
Relief Transdermal Cream (no Fragrance Added)
Topicals10.9%
#4
Relief 1:1 Transdermal Compound (500mg Cbd/500mg Thc)
Relief 1:1 Transdermal Compound (500mg Cbd/500mg Thc)
Topicals3.6%
#5
1:1:1 Formula Compound (300mg Cbd/300mg Thc/300mg Cbg)
1:1:1 Formula Compound (300mg Cbd/300mg Thc/300mg Cbg)
Topicals18.1%
#6
Lotus Cookies [2pk] (50mg)
Lotus Cookies [2pk] (50mg)
Topicals17.1%
#7
Formula 4:4:2:2 (200mg Cbd/200mg Cbg/100mg Cbn/100mg Thc) (600mg)
Formula 4:4:2:2 (200mg Cbd/200mg Cbg/100mg Cbn/100mg Thc) (600mg)
Oral16.5%
#8
The Remedy 1:1 (300mg Cbd/300mg Thc)
The Remedy 1:1 (300mg Cbd/300mg Thc)
Oral28.2%
#9
The Remedy: Recover (thca:cbd)
The Remedy: Recover (thca:cbd)
Oral21.4%
#10
The Remedy: Relief 1:1 Cbd:thc (500mg Cbd/500mg Thc)
The Remedy: Relief 1:1 Cbd:thc (500mg Cbd/500mg Thc)
Oral54.6%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Mary's Medicinals using competitive landscape rank coverage, proximity, and momentum.