Top States
Midweek Friday Top StatesApr 2026
Top states where Midweek Friday is active based on indexed sales coverage.
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Midweek Friday
Apr 2026
Overview
At Midweek Friday, we’re not just selling cannabis; we’re creating moments. Our mission is simple: more fun for less. We specialize in bigger, shareable products perfect for every vibe, from chill hangouts to epic ragers. Our collection includes potent popcorn buds, mouthwatering...
MIDWEEK FRIDAY's sales dropped 16.1% year-over-year, yet a monthly uptick of 4.9% signals a potential shift in strategy. With premium pricing, the brand is navigating a challenging landscape while maintaining unit volume amidst declining sales.
Categories
FlowerVapesEdiblesPre-Rolls
- Top Category: Flower
- Price Tier: Premium
- States Active: 1
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$29.69
YoY Sales Trend
14.2%
2Y Sales Trend
13.2%
Flower dominates at 63.7% but is down 4.2% YoY. Meanwhile, Pre-Rolls have skyrocketed by 3883.8% YoY, highlighting a remarkable shift in consumer preference, while Vapes have plunged by 49.5% YoY, indicating a significant challenge in that category.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 64.3% | $44.84 | 1.9% |
| Vapes | 21.5% | $34.11 | 48.3% |
| Edibles | 13.1% | $10.31 | 38.4% |
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$29.69
YoY Sales Trend
14.2%
2Y Sales Trend
13.2%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 64.3% | $44.84 | 1.9% |
| Vapes | 21.5% | $34.11 | 48.3% |
| Edibles | 13.1% | $10.31 | 38.4% |
State Rank Table
| State | Flower | Vapes | Edibles |
|---|---|---|---|
| Illinois | 22 | 32 | 34 |
MIDWEEK FRIDAY operates exclusively in Illinois, capturing 100% of its sales in this state. This geographic concentration emphasizes the brand's focus and potential for deeper market penetration within a single region.
| State | Flower | Vapes | Edibles |
|---|---|---|---|
| 22 | 32 | 34 |
Market Position
Competitive LandscapeApr 2026
#22 in Flower, MIDWEEK FRIDAY has improved from #23, gaining ground on competitors. It's 21 spots behind HIGH SUPPLY, the leader, and faces strong competition from SIMPLY HERB and RYTHM, both ranked just above.
SKU View
Top Selling ProductsApr 2026
Top products for Apr 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Flower | 23.8% |
#2  | Flower | 2.0% |
#3  | Flower | 173.0% |
#4  | Flower | 16.2% |
#5  | Flower | 26.0% |
#6  | Flower | 217.1% |
#7 | Flower | 201.5% |
#8  | Flower | 223.4% |
#9  | Flower | 210.6% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Midweek Friday using competitive landscape rank coverage, proximity, and momentum.
