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Brand Explorer/Mtl Cannabis

Mtl Cannabis

Apr 2026

Overview

MTL Cannabis has been clear from the start about wanting to be the brand that helps define modern street cannabis culture. To make this transformation from old school to new school, and help shift sentiment towards cannabis as a legal product, we are creating a journey that’s bui...

MTL CANNABIS faces a 34.7% decline YoY, reflecting significant competitive pressures. Despite a recent 9.5% uptick over the last three months, mid-tier positioning struggles to regain lost ground.

Categories

FlowerPre-RollsConcentratesVapes
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 5

Trend View

Mtl Cannabis logoMarket Insights SnapshotApr 2026

24-Month Trend

Mtl Cannabis market trend chart

Average Price

$22.65

YoY Sales Trend

34.7%

2Y Sales Trend

43.0%

Flower leads at 55.0% but fell 30.6% YoY; Pre-Rolls at 36.6% dropped 42.6% YoY. Vapes, however, surged by 1661.3% YoY, highlighting a major shift in consumer preference.

CategorySales ShareAvg PriceYoY
Flower55.1%$29.5630.6%
Pre-Rolls36.7%$16.2442.6%
Concentrates7.4%$26.8820.3%

MTL CANNABIS is concentrated in Ontario (77.8%), with additional presence in British Columbia (11.4%) and Alberta (4.6%). Geographic focus remains tight across 5 states.

StateFlowerPre-RollConcentrates
315⊖
202425
26⊖21

Market Position

Mtl Cannabis logoCompetitive LandscapeApr 2026

#19 in Flower, trailing behind WEATHERED ISLANDS at #2 and CALI SLIMZ at #1. Gained 1 spot on SMOKES but still 17 spots behind #2, showcasing competitive tension.

Flower in Ontario Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Mtl Cannabis: 23Mtl Cannabis: 19Smokes: 2Smokes: 1Cali Slimz: 1Cali Slimz: 2Weathered Islands: 4Weathered Islands: 3Shred: 7Shred: 4

SKU View

Mtl Cannabis logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Sage N Sour Buds 1 Gram
Sage N Sour Buds 1 Gram
FlowerN/A
#2
Sour Apricot Buds 3.50 Gram
Sour Apricot Buds 3.50 Gram
FlowerN/A
#3
Wes Coast Kush Buds 1 Gram
Wes Coast Kush Buds 1 Gram
FlowerN/A
#4
Jungl' Cake 1 Pack Pre Rolls 0.50 Gram
Jungl' Cake 1 Pack Pre Rolls 0.50 Gram
Pre-RollsN/A
#5
Wes Coast Kush Buds 28 Gram
Wes Coast Kush Buds 28 Gram
FlowerN/A
#6
Wes Coast Kush Buds 14 Gram
Wes Coast Kush Buds 14 Gram
Flower14.1%
#7
Sage N Sour 3 Pack Pre Rolls 1.50 Gram
Sage N Sour 3 Pack Pre Rolls 1.50 Gram
Pre-Rolls9.9%
#8
Sage N Sour Buds 3.50 Gram
Sage N Sour Buds 3.50 Gram
Flower4.7%
#9
Strawberry N' Mintz Buds 14 Gram
Strawberry N' Mintz Buds 14 Gram
Flower9.5%
#10
Sage N Sour Cartridges 1000 Mg
Sage N Sour Cartridges 1000 Mg
Vapes30.7%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Mtl Cannabis using competitive landscape rank coverage, proximity, and momentum.