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Brand Explorer/Paul's Boutique

Paul's Boutique

Apr 2026

Overview

PAUL'S BOUTIQUE's sales plunged 37.7% YoY, dropping from #1 to #5 in Maine. Despite a recent 10.6% uptick over the last three months, the brand's premium positioning may be a hurdle amidst shifting consumer preferences.

Categories

Pre-RollsFlowerVapesEdiblesConcentrates
  • Top Category: Pre-Rolls
  • Price Tier: Premium
  • States Active: 1

Top States

Paul's Boutique logoPaul's Boutique Top StatesApr 2026

Top states where Paul's Boutique is active based on indexed sales coverage.

Trend View

Paul's Boutique logoMarket Insights SnapshotApr 2026

24-Month Trend

Paul's Boutique market trend chart

Average Price

$26.51

YoY Sales Trend

37.7%

2Y Sales Trend

34.4%

Pre-Rolls lead at 38.2% but suffered a 49.1% drop YoY; Flower follows at 28.3%, down 31.4%. Notably, Concentrates are the slowest, plummeting 54.0% YoY, highlighting a major category shift.

CategorySales ShareAvg PriceYoY
Pre-Rolls38.4%$18.3349.1%
Flower28.5%$38.6431.4%
Vapes17.8%$44.0128.6%
Edibles12.6%$28.93.7%
Concentrates2.8%$38.0654.0%

Maine is the sole market for PAUL'S BOUTIQUE, representing 100% of sales. The geographic concentration reflects a focused strategy but limits broader market reach.

StatePre-RollFlowerVapesEdiblesConcentrates
514121115

Market Position

Paul's Boutique logoCompetitive LandscapeApr 2026

PAUL'S BOUTIQUE ranks #5 in Pre-Rolls, trailing behind JAR CO (ME) at #1. The brand's rank has slipped from #1 to #5 over the past year, facing intense competition.

Pre-Rolls in Maine Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Paul's Boutique: 5Paul's Boutique: 5Rugged Roots: 4Rugged Roots: 4Cannabis Cured: 6Cannabis Cured: 6Theory Wellness: 13Theory Wellness: 7Firefly Organics: 7Firefly Organics: 8

SKU View

Paul's Boutique logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Presidential Runtz Buds 3.50 Gram
Presidential Runtz Buds 3.50 Gram
Flower738.4%
#2
Dessert Runtz Buds 3.50 Gram
Dessert Runtz Buds 3.50 Gram
Flower10.7%
#3
Bosscotti Buds 14 Gram
Bosscotti Buds 14 Gram
Flower1225.0%
#4
Trop Cherry Buds 3.50 Gram
Trop Cherry Buds 3.50 Gram
Flower32.3%
#5
Cadillac Rainbow Disposables 1000 Mg
Cadillac Rainbow Disposables 1000 Mg
Vapes273.8%
#6
Lemonade Disposables 1000 Mg
Lemonade Disposables 1000 Mg
Vapes406.4%
#7
Thai Disposables 1000 Mg
Thai Disposables 1000 Mg
Vapes325.2%
#8
Rising Tide Buds 14 Gram
Rising Tide Buds 14 Gram
Flower485.1%
#9
Permanent Marker Buds 3.50 Gram
Permanent Marker Buds 3.50 Gram
Flower481.6%
#10
Black Garlic Disposables 1000 Mg
Black Garlic Disposables 1000 Mg
Vapes491.9%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Paul's Boutique using competitive landscape rank coverage, proximity, and momentum.