Theory Wellness is an East Coast medical and recreational cannabis brand; we cultivate cannabis, operate extraction labs, manufacture infused marijuana products, and proudly serve patients and customers at our cannabis dispensary locations in Vermont, Massachusetts, Maine, Ohio,...
Rank slipped from #16 to #29—mid-tier brand with sales down 9.2% YoY. However, a recent surge of 19.3% over the last three months signals a possible turnaround for THEORY WELLNESS.
Flower leads at 32.3% but dipped 0.7% YoY. Edibles are on the rise at +17.1% YoY, while Pre-Rolls face a steep decline of 34.9%. Vapes also struggle, down 13.8%.
Category
Sales Share
Avg Price
YoY
Flower
29.3%
$30.98
9.8%
Vapes
28.3%
$29.27
11.9%
Pre-Rolls
18.0%
$9.68
28.1%
Edibles
14.0%
$15.19
14.9%
Concentrates
8.7%
$36.36
24.3%
Trend View
Market Insights SnapshotJun 2026
24-Month Trend
Average Price
$19.79
YoY Sales Trend
10.1%
2Y Sales Trend
25.4%
Category Breakout
Category
Sales Share
Avg Price
YoY
Flower
29.3%
$30.98
9.8%
Vapes
28.3%
$29.27
11.9%
Pre-Rolls
18.0%
$9.68
28.1%
Edibles
14.0%
$15.19
14.9%
Concentrates
8.7%
State Rank Table
State
Flower
Vapes
Pre-Roll
Edibles
Concentrates
Maine
3
2
11
6
11
Massachusetts
36
20
22
20
7
Vermont
41
25
41
25
⊖
THEORY WELLNESS is strongest in Massachusetts (59.8% share), followed by Maine (38.0%) and Vermont (2.2%). High concentration in these three states fuels brand visibility.
Theory Wellness Top StatesJun 2026
