Top States
Theory Wellness Top StatesApr 2026
Top states where Theory Wellness is active based on indexed sales coverage.
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Theory Wellness
Apr 2026
Overview
Theory Wellness is an East Coast medical and recreational cannabis brand; we cultivate cannabis, operate extraction labs, manufacture infused marijuana products, and proudly serve patients and customers at our cannabis dispensary locations in Vermont, Massachusetts, Maine, Ohio,...
Rank slipped from #16 to #29—mid-tier brand with sales down 9.2% YoY. However, a recent surge of 19.3% over the last three months signals a possible turnaround for THEORY WELLNESS.
Categories
FlowerVapesPre-RollsEdiblesConcentratesOralHome-GrowTopicals
- Top Category: Flower
- Price Tier: Mid-Market
- States Active: 3
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$19.7
YoY Sales Trend
7.5%
2Y Sales Trend
10.3%
Flower leads at 32.3% but dipped 0.7% YoY. Edibles are on the rise at +17.1% YoY, while Pre-Rolls face a steep decline of 34.9%. Vapes also struggle, down 13.8%.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 32.8% | $30.86 | 2.1% |
| Vapes | 27.4% | $28.18 | 14.2% |
| Pre-Rolls | 16.4% | $9.74 | 32.7% |
| Edibles | 13.7% | $13.47 | 18.6% |
| Concentrates | 7.7% | $33.54 | 7.4% |
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$19.7
YoY Sales Trend
7.5%
2Y Sales Trend
10.3%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 32.8% | $30.86 | 2.1% |
| Vapes | 27.4% | $28.18 | 14.2% |
| Pre-Rolls | 16.4% | $9.74 | 32.7% |
| Edibles | 13.7% | $13.47 | 18.6% |
| Concentrates | 7.7% | $33.54 | 7.4% |
State Rank Table
| State | Flower | Vapes | Pre-Roll | Edibles | Concentrates |
|---|---|---|---|---|---|
| Maine | 4 | 3 | 7 | 5 | 10 |
| Massachusetts | 29 | 21 | 21 | 20 | 8 |
| Vermont | 45 | 23 | ⊖ | 20 | ⊖ |
THEORY WELLNESS is strongest in Massachusetts (59.8% share), followed by Maine (38.0%) and Vermont (2.2%). High concentration in these three states fuels brand visibility.
| State | Flower | Vapes | Pre-Roll | Edibles | Concentrates |
|---|---|---|---|---|---|
| 4 | 3 | 7 | 5 | 10 | |
| 29 | 21 | 21 | 20 | 8 | |
| 45 | 23 | ⊖ | 20 | ⊖ |
Market Position
Competitive LandscapeApr 2026
Competitive summary unavailable.
SKU View
Top Selling ProductsApr 2026
Top products for Apr 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Flower | 44.2% |
#2  | Flower | 35.2% |
#3  | Vapes | 54.8% |
#4  | Vapes | 2.1% |
#5  | Vapes | 1.4% |
#6 | Vapes | 115.1% |
#7  | Flower | 1262.2% |
#8  | Vapes | 132.6% |
#9  | Flower | 469.7% |
#10  | Flower | 408.0% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Theory Wellness using competitive landscape rank coverage, proximity, and momentum.
