Top States
Pura Vida Top StatesApr 2026
Top states where Pura Vida is active based on indexed sales coverage.
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Pura Vida
Apr 2026
Overview
We believe in full spectrum extractions; from our legendary vapes to our life enhancing tinctures, we preserve the terpene rich flavour profiles and supporting cannabinoids. Whether you are looking to increase your productivity, boost your immune system, or simply relax and unwin...
PURA VIDA's rank slipped from #23 to #30 in Ontario's competitive landscape. Year-over-year sales dropped 8.4% in the mid-tier segment, despite a recent 5.2% uptick over the last three months. A noticeable gap between sales and unit growth hints at a pricing strategy that isn't driving volume.
Categories
VapesConcentratesOralPre-Rolls
- Top Category: Vapes
- Price Tier: Mid-Market
- States Active: 3
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$24.96
YoY Sales Trend
8.4%
2Y Sales Trend
17.0%
Vapes dominate at 50.3% of total sales, yet are down 7.8% YoY. Concentrates show a slight increase at +0.7% YoY, the only category in the green, while Pre-Rolls plummet by 35.0% YoY. The mix reflects shifting consumer preferences.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 50.5% | $30.28 | 7.8% |
| Concentrates | 39.0% | $19.88 | 0.7% |
| Oral | 8.6% | $34.87 | 23.9% |
| Pre-Rolls | 1.9% | $16.56 | 35.0% |
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$24.96
YoY Sales Trend
8.4%
2Y Sales Trend
17.0%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 50.5% | $30.28 | 7.8% |
| Concentrates | 39.0% | $19.88 | 0.7% |
| Oral | 8.6% | $34.87 | 23.9% |
| Pre-Rolls | 1.9% | $16.56 | 35.0% |
State Rank Table
| State | Vapes | Concentrates | Oral | Pre-Roll |
|---|---|---|---|---|
| British Columbia | ⊖ | 6 | 4 | ⊖ |
| Alberta | ⊖ | 14 | 21 | ⊖ |
| Ontario | 31 | 26 | 30 | ⊖ |
PURA VIDA is concentrated in Ontario (73.0%), British Columbia (21.4%), and Alberta (5.5%), with Ontario driving the majority of sales. The brand's geographic footprint reveals significant concentration, as its top state accounts for 71% of total sales.
| State | Vapes | Concentrates | Oral | Pre-Roll |
|---|---|---|---|---|
| ⊖ | 6 | 4 | ⊖ | |
| ⊖ | 14 | 21 | ⊖ | |
| 31 | 26 | 30 | ⊖ |
Market Position
Competitive LandscapeApr 2026
Ranked #30 overall, PURA VIDA stands 29 spots behind BACK FORTY, the leader in Vapes. The brand has lost ground over the past year, slipping from #23 to #30, while competing closely with SPINACH and BOXHOT, ranked #2 and #3, respectively.
SKU View
Top Selling ProductsApr 2026
Top products for Apr 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Vapes | N/A |
#2  | Pre-Rolls | N/A |
#3  | Concentrates | N/A |
#4  | Vapes | N/A |
#5  | Vapes | 3.3% |
#6  | Vapes | 23.8% |
#7  | Concentrates | 7.3% |
#8  | Vapes | 23.4% |
#9  | Concentrates | 17.7% |
#10  | Concentrates | 45.3% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Pura Vida using competitive landscape rank coverage, proximity, and momentum.
