Ranked #30 overall, PURA VIDA stands 29 spots behind BACK FORTY, the leader in Vapes. The brand has lost ground over the past year, slipping from #23 to #30, while competing closely with SPINACH and BOXHOT, ranked #2 and #3, respectively.
SKU View
Top Selling ProductsJun 2026
Top products for Jun 2026 with sales and momentum indicators.
We believe in full spectrum extractions; from our legendary vapes to our life enhancing tinctures, we preserve the terpene rich flavour profiles and supporting cannabinoids. Whether you are looking to increase your productivity, boost your immune system, or simply relax and unwin...
PURA VIDA's rank slipped from #23 to #30 in Ontario's competitive landscape. Year-over-year sales dropped 8.4% in the mid-tier segment, despite a recent 5.2% uptick over the last three months. A noticeable gap between sales and unit growth hints at a pricing strategy that isn't driving volume.
Vapes dominate at 50.3% of total sales, yet are down 7.8% YoY. Concentrates show a slight increase at +0.7% YoY, the only category in the green, while Pre-Rolls plummet by 35.0% YoY. The mix reflects shifting consumer preferences.
Category
Sales Share
Avg Price
YoY
Vapes
46.3%
$27.74
16.8%
Concentrates
38.9%
$24.46
3.6%
Oral
10.8%
$32.8
15.7%
Flower
2.3%
$41.03
0.3%
Pre-Rolls
1.7%
$15.37
40.6%
Trend View
Market Insights SnapshotJun 2026
24-Month Trend
Average Price
$26.63
YoY Sales Trend
4.3%
2Y Sales Trend
0.4%
Category Breakout
Category
Sales Share
Avg Price
YoY
Vapes
46.3%
$27.74
16.8%
Concentrates
38.9%
$24.46
3.6%
Oral
10.8%
$32.8
15.7%
Flower
2.3%
$41.03
0.3%
Pre-Rolls
1.7%
State Rank Table
State
Vapes
Concentrates
Oral
Flower
Pre-Roll
British Columbia
⊖
6
4
⊖
⊖
Newfoundland And Labrador
24
8
10
⊖
⊖
Alberta
⊖
10
27
⊖
⊖
PURA VIDA is concentrated in Ontario (73.0%), British Columbia (21.4%), and Alberta (5.5%), with Ontario driving the majority of sales. The brand's geographic footprint reveals significant concentration, as its top state accounts for 71% of total sales.
Pura Vida Top StatesJun 2026
