Rank slipped from #12 to #15 in California—yet PURE BEAUTY's sales jumped 12.4% over the last quarter, indicating a possible market shift. Premium positioning remains intact as the brand navigates competitive pressures.
Categories
Pre-RollsFlowerVapes
Top Category: Pre-Rolls
Price Tier: Premium
States Active: 2
2Y Sales Trend
33.0%
Pre-Rolls dominate at 71.8% with a 20.6% YoY increase, while Flower struggles at 25.1%, down 22.5% YoY. Vapes hold a minimal share at 2.6%, reflecting a significant category divide.
Category
Sales Share
Avg Price
YoY
Pre-Rolls
72.1%
$33.2
12.6%
Flower
25.8%
$43.25
20.8%
Vapes
2.1%
$31.46
32.0%
Trend View
Market Insights SnapshotJun 2026
24-Month Trend
Average Price
$35.21
YoY Sales Trend
0.5%
2Y Sales Trend
33.0%
Category Breakout
Category
Sales Share
Avg Price
YoY
Pre-Rolls
72.1%
$33.2
12.6%
Flower
25.8%
$43.25
20.8%
Vapes
2.1%
$31.46
32.0%
State Rank Table
State
Pre-Roll
Flower
Vapor Pens
Accessories
Concentrates
Other
California
16
⊖
⊖
⊖
⊖
50
PURE BEAUTY primarily thrives in California and New York, with a solid concentration of 92% of sales in California. The brand's presence across these two states underscores its strategic focus.
Pure Beauty Top StatesJun 2026
