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Brand Explorer/Pure Beauty

Pure Beauty

Apr 2026

Overview

Rank slipped from #12 to #15 in California—yet PURE BEAUTY's sales jumped 12.4% over the last quarter, indicating a possible market shift. Premium positioning remains intact as the brand navigates competitive pressures.

Categories

Pre-RollsFlowerVapes
  • Top Category: Pre-Rolls
  • Price Tier: Premium
  • States Active: 2

Trend View

Pure Beauty logoMarket Insights SnapshotApr 2026

24-Month Trend

Pure Beauty market trend chart

Average Price

$31.77

YoY Sales Trend

4.5%

2Y Sales Trend

22.0%

Pre-Rolls dominate at 71.8% with a 20.6% YoY increase, while Flower struggles at 25.1%, down 22.5% YoY. Vapes hold a minimal share at 2.6%, reflecting a significant category divide.

CategorySales ShareAvg PriceYoY
Pre-Rolls72.2%$30.2420.6%
Flower25.3%$38.5422.5%
Vapes2.6%$28.68.3%

PURE BEAUTY primarily thrives in California and New York, with a solid concentration of 92% of sales in California. The brand's presence across these two states underscores its strategic focus.

StatePre-RollFlowerVapes
15

Market Position

Pure Beauty logoCompetitive LandscapeApr 2026

Competitive summary unavailable.

Pre-Rolls in California Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Pure Beauty: 13Pure Beauty: 15Cannabiotix: 9Cannabiotix: 7Claybourne Co.: 7Claybourne Co.: 8Jeeter: 1Jeeter: 1Stiiizy: 2Stiiizy: 2

SKU View

Pure Beauty logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Thcv Babies 10 Pack 3.5g 10 Pack Babies
Thcv Babies 10 Pack 3.5g 10 Pack Babies
Pre-Rolls6.8%
#2
Yellow 10 Pack Pre Rolls 3.50 Gram
Yellow 10 Pack Pre Rolls 3.50 Gram
Pre-Rolls7.5%
#3
Crescendo Buds 3.50 Gram
Crescendo Buds 3.50 Gram
Flower10.0%
#4
Mango Mintality 5 Pack Pre Rolls 3.50 Gram
Mango Mintality 5 Pack Pre Rolls 3.50 Gram
Pre-Rolls120.9%
#5
Cherry Tart Buds 3.50 Gram
Cherry Tart Buds 3.50 Gram
Flower7.3%
#6
Midnight Snack Buds 3.50 Gram
Midnight Snack Buds 3.50 Gram
Flower71.5%
#7
Jack Herer Buds 3.50 Gram
Jack Herer Buds 3.50 Gram
Flower163.9%
#8
Midnight Snack Buds 14 Gram
Midnight Snack Buds 14 Gram
Flower104.4%
#9
Carnival Buds 3.50 Gram
Carnival Buds 3.50 Gram
Flower816.5%
#10
Super Silver Haze Rosin Cartridges 1000 Mg
Super Silver Haze Rosin Cartridges 1000 Mg
Vapes274.4%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Pure Beauty using competitive landscape rank coverage, proximity, and momentum.