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Purlife

Apr 2026

Overview

PURLIFE's sales have declined 10.1% over the last three months, aligning with a 9.3% drop year-over-year. This low-tier brand faces significant market challenges, but potential for recovery exists as it refines its volume mix.

Categories

FlowerPre-RollsConcentrates
  • Top Category: Flower
  • Price Tier: Value
  • States Active: 1

Top States

Purlife logoPurlife Top StatesApr 2026

Top states where Purlife is active based on indexed sales coverage.

Trend View

Purlife logoMarket Insights SnapshotApr 2026

24-Month Trend

Purlife market trend chart

Average Price

$8.45

YoY Sales Trend

9.3%

2Y Sales Trend

1.0%

Flower remains dominant at 81.8% of total sales but is down 11.8% YoY. Pre-Rolls also see a decrease at 15.5% (-5.7% YoY), while Concentrates surge to 2.4%, capturing attention with a remarkable 141.3% increase YoY.

CategorySales ShareAvg PriceYoY
Flower82.1%$17.7111.8%
Pre-Rolls15.5%$2.235.7%
Concentrates2.4%$9.58141.3%

PURLIFE is concentrated in New Mexico, which accounts for 100% of its sales. Geographic focus is narrow, with operations limited to one state.

StateFlowerPre-RollConcentrates
21129

Market Position

Purlife logoCompetitive LandscapeApr 2026

#2 in Flower, PURLIFE trails behind COOKIES, the leader in this category. The competitive landscape is tight with SOMATIC (#3) and others vying for market share.

Flower in New Mexico Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Purlife: 1Purlife: 2Cookies: 2Cookies: 1Somatic: 6Somatic: 3Truforia: 7Truforia: 5Dairy 2 Dank: 3Dairy 2 Dank: 6

SKU View

Purlife logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Banana Cake Buds 14 Gram
Banana Cake Buds 14 Gram
Flower7.0%
#2
Zacks Cake Buds 14 Gram
Zacks Cake Buds 14 Gram
Flower37.0%
#3
Acai Cookies Buds 14 Gram
Acai Cookies Buds 14 Gram
Flower2.3%
#4
Banana Cake Buds 4 Gram
Banana Cake Buds 4 Gram
Flower20.9%
#5
Whiplash Buds 14 Gram
Whiplash Buds 14 Gram
Flower101.7%
#6
Candied Taters Buds 14 Gram
Candied Taters Buds 14 Gram
Flower562.0%
#7
Banana Kush Buds 4 Gram
Banana Kush Buds 4 Gram
Flower184.8%
#8
Northern Lights Buds 14 Gram
Northern Lights Buds 14 Gram
Flower189.8%
#9
Cap Junky Buds 4 Gram
Cap Junky Buds 4 Gram
Flower498.9%
#10
Countree Grammer Buds 14 Gram
Countree Grammer Buds 14 Gram
Flower255.5%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Purlife using competitive landscape rank coverage, proximity, and momentum.