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Brand Explorer/Standard Issue

Standard Issue

Apr 2026

Overview

STANDARD ISSUE's sales skyrocketed 2057.8% YoY, with a remarkable 346.7% increase in the last three months alone. Mid-tier pricing is driving this surge, reflecting significant market demand and brand strength.

Categories

VapesPre-Rolls
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 3

Trend View

Market Insights SnapshotApr 2026

24-Month Trend

Standard Issue market trend chart

Average Price

$13.73

YoY Sales Trend

2057.8%

2Y Sales Trend

2164.5%

Vapes dominate with 65.4% of sales, growing 1685.0% YoY. Pre-Rolls are the fastest-growing category at 34.0%, soaring 3491.3% YoY, highlighting a shift in consumer preferences.

CategorySales ShareAvg PriceYoY
Vapes65.8%$14.041685.0%
Pre-Rolls34.2%$13.073491.3%

STANDARD ISSUE thrives in Ontario (40.1%), British Columbia (34.0%), and Alberta (25.9%), solidifying its presence among top cannabis brands in Canada.

StateVapesPre-Roll
1129
22⊖
1235

Market Position

Competitive LandscapeApr 2026

Ranked #21 in the Vapes category, STANDARD ISSUE has surged from #182 last year. Competing against BACK FORTY, SPINACH, and BOXHOT, it's gaining ground rapidly.

Vapes in Ontario Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Standard Issue: 57Standard Issue: 21Jays: 11Jays: 6Boxhot: 3Boxhot: 3Back Forty: 2Back Forty: 1Spinach: 5Spinach: 2

SKU View

Top Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Strawberry Lemonade 1 Pack Infused Pre Rolls 0.50 Gram
Strawberry Lemonade 1 Pack Infused Pre Rolls 0.50 Gram
Pre-RollsN/A
#2
Sour Green Apple Cartridges 1000 Mg
Sour Green Apple Cartridges 1000 Mg
VapesN/A
#3
Watermelon 1 Pack Infused Pre Rolls 0.50 Gram
Watermelon 1 Pack Infused Pre Rolls 0.50 Gram
Pre-RollsN/A
#4
Sour Raspberry 1 Pack Infused Pre Rolls 0.50 Gram
Sour Raspberry 1 Pack Infused Pre Rolls 0.50 Gram
Pre-RollsN/A
#5
Wild Berry Cartridges 1000 Mg
Wild Berry Cartridges 1000 Mg
Vapes11.7%
#6
Strawberry Lemonade Cartridges 1000 Mg
Strawberry Lemonade Cartridges 1000 Mg
Vapes2.7%
#7
Sour Raspberry Cartridges 1000 Mg
Sour Raspberry Cartridges 1000 Mg
Vapes10.1%
#8
Sour Raspberry 5 Pack Infused Pre Rolls 2.50 Gram
Sour Raspberry 5 Pack Infused Pre Rolls 2.50 Gram
Pre-Rolls35.9%
#9
Peach Disposables 1000 Mg
Peach Disposables 1000 Mg
Vapes14.6%
#10
Strawberry Lemonade 5 Pack Infused Pre Rolls 2.50 Gram
Strawberry Lemonade 5 Pack Infused Pre Rolls 2.50 Gram
Pre-Rolls24.2%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Standard Issue using competitive landscape rank coverage, proximity, and momentum.