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Brand Explorer/Thumbs Up Brand

Thumbs Up Brand

Apr 2026

Overview

THUMBS UP BRAND scours Canada for the absolute best cannabis flower from the nation's best growers. We send in our experts to make sure our bud is top notch. We look for healthy, clean plants, dense, tri-chrome rich flowers, all to bring you BETTER WEED every time.

YoY growth at +11.1% puts THUMBS UP BRAND in the 1-2.5M tier. Monthly sales surged 16.9% over the past three months, signaling strong momentum. Divergence in unit growth indicates pricing strategies are shifting.

Categories

Pre-RollsFlower
  • Top Category: Pre-Rolls
  • Price Tier: Value
  • States Active: 5

Trend View

Thumbs Up Brand logoMarket Insights SnapshotApr 2026

24-Month Trend

Thumbs Up Brand market trend chart

Average Price

$9.43

YoY Sales Trend

11.1%

2Y Sales Trend

183.4%

Pre-Rolls dominate at 96.6% with a solid YoY increase of +19.5%. In contrast, Flower plummeted by -76.3% YoY, while the Other category skyrocketed by +686.4%—the fastest-growing segment.

CategorySales ShareAvg PriceYoY
Pre-Rolls97.9%$9.5419.5%
Flower2.1%$6.6376.3%

THUMBS UP BRAND thrives in Ontario (61.6%), followed by British Columbia (19.2%) and Alberta (14.6%). Active across five states, its geographic footprint is concentrated in key markets.

StatePre-RollFlower
6⊖
7⊖
12⊖
13⊖
13⊖

Market Position

Thumbs Up Brand logoCompetitive LandscapeApr 2026

THUMBS UP BRAND ranks #10 in Pre-Rolls, improving from #14 in the past year. Competing with leaders like GENERAL ADMISSION (#1) and BACK FORTY (#2), it’s steadily climbing the ranks.

Pre-Rolls in Ontario Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Thumbs Up Brand: 10Thumbs Up Brand: 10Piff: 8Piff: 8Double J's: 7Double J's: 7General Admission: 1General Admission: 1Back Forty: 2Back Forty: 2

SKU View

Thumbs Up Brand logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Blue Raspberry Live Resin Gummies 100 Mg
Blue Raspberry Live Resin Gummies 100 Mg
EdiblesN/A
#2
Jellium 2 Pack Pre Rolls 2 Gram
Jellium 2 Pack Pre Rolls 2 Gram
Pre-RollsN/A
#3
Rotating 2 Pack Pre Rolls 2 Gram
Rotating 2 Pack Pre Rolls 2 Gram
Pre-Rolls3.0%
#4
Sativa [1g] 2 Pack Pre Roll
Sativa [1g] 2 Pack Pre Roll
Pre-Rolls1.2%
#5
Frosted Fruit Cake Buds 14 Gram
Frosted Fruit Cake Buds 14 Gram
Flower17.9%
#6
Pink Cookies X Kush Mints Buds 28 Gram
Pink Cookies X Kush Mints Buds 28 Gram
Flower365.1%
#7
Trainwreck 2 Pack Pre Rolls 2 Gram
Trainwreck 2 Pack Pre Rolls 2 Gram
Pre-Rolls57.1%
#8
Pink Cookies X Kush Mints Buds 3.50 Gram
Pink Cookies X Kush Mints Buds 3.50 Gram
Flower102.2%
#9
Double Burger 2 Pack Pre Rolls 2 Gram
Double Burger 2 Pack Pre Rolls 2 Gram
Pre-Rolls288.3%
#10
Trainwreck 10 Pack Pre Rolls 3.50 Gram
Trainwreck 10 Pack Pre Rolls 3.50 Gram
Pre-Rolls81.1%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Thumbs Up Brand using competitive landscape rank coverage, proximity, and momentum.