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Brand Explorer/Upnorth Humboldt

Upnorth Humboldt

Aug 2026

Overview

Up North in Humboldt, we hold a strong belief that Humboldt’s love and connection to the land is responsible for producing the highest quality boutique cannabis available on the planet. The appreciation of the craft that has been perfected over generations is what makes UpNorth’s...

UPNORTH HUMBOLDT's sales soared by 34.4% YoY, despite a slight 0.4% dip in the last three months. This premium brand is capturing consumer interest, especially as sales increased by 10.5% over the past quarter.

Categories

FlowerPre-RollsConcentrates
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 2

Trend View

Upnorth Humboldt logoMarket Insights SnapshotAug 2026

24-Month Trend

Upnorth Humboldt market trend chart

Average Price

$27.12

YoY Sales Trend

25.2%

2Y Sales Trend

11.0%

Flower leads with 76.5% share, growing 24.8% YoY. Pre-Rolls are gaining traction at 21.3%, with a remarkable 73.4% YoY increase, while Concentrates are the fastest-growing segment at +170.5%.

CategorySales ShareAvg PriceYoY
Pre-Rolls21.3%$13.1516.0%

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UPNORTH HUMBOLDT is making waves in California (61.9%) and Illinois (38.1%), positioning itself among the top cannabis brands in these states.

StateFlowerPre-RollConcentratesAccessoriesVapor Pens
163120⊖⊖

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Market Position

Upnorth Humboldt logoCompetitive LandscapeAug 2026

#16 in Flower, trailing behind STIIIZY (#1) and CAM (#2) by 15 and 14 spots respectively. The competition is tight, with UPNORTH HUMBOLDT maintaining its rank amidst strong players.

Flower in California Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Upnorth Humboldt: 17Upnorth Humboldt: 16Oakfruitland: 8Oakfruitland: 5Stiiizy: 1Stiiizy: 1Cam: 2Cam: 2Cannabiotix: 3Cannabiotix: 3

SKU View

Upnorth Humboldt logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Sour Diesel Buds 3.50 Gram
Sour Diesel Buds 3.50 Gram
Flower3.7%
#4
Acapulco Gold Buds 3.50 Gram
Acapulco Gold Buds 3.50 Gram
Flower15.8%
#6
Blue Diesel Buds 3.50 Gram
Blue Diesel Buds 3.50 Gram
Flower141.0%
#8
Purple Zaza Buds 3.50 Gram
Purple Zaza Buds 3.50 Gram
Flower756.7%
#10
Maui Wowie 5 Pack Pre Rolls 2.50 Gram
Maui Wowie 5 Pack Pre Rolls 2.50 Gram
Pre-Rolls933.4%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Upnorth Humboldt using competitive landscape rank coverage, proximity, and momentum.