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Brand Explorer/Upnorth Humboldt

Upnorth Humboldt

Apr 2026

Overview

Up North in Humboldt, we hold a strong belief that Humboldt’s love and connection to the land is responsible for producing the highest quality boutique cannabis available on the planet. The appreciation of the craft that has been perfected over generations is what makes UpNorth’s...

UPNORTH HUMBOLDT's sales soared by 34.4% YoY, despite a slight 0.4% dip in the last three months. This premium brand is capturing consumer interest, especially as sales increased by 10.5% over the past quarter.

Categories

FlowerPre-RollsConcentrates
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 2

Trend View

Upnorth Humboldt logoMarket Insights SnapshotApr 2026

24-Month Trend

Upnorth Humboldt market trend chart

Average Price

$25.3

YoY Sales Trend

33.9%

2Y Sales Trend

17.9%

Flower leads with 76.5% share, growing 24.8% YoY. Pre-Rolls are gaining traction at 21.3%, with a remarkable 73.4% YoY increase, while Concentrates are the fastest-growing segment at +170.5%.

CategorySales ShareAvg PriceYoY
Flower76.4%$36.4624.3%
Pre-Rolls21.4%$12.0472.1%
Concentrates2.3%$27.28173.4%

UPNORTH HUMBOLDT is making waves in California (61.9%) and Illinois (38.1%), positioning itself among the top cannabis brands in these states.

StateFlowerPre-RollConcentrates
1625⊖
162824

Market Position

Upnorth Humboldt logoCompetitive LandscapeApr 2026

#16 in Flower, trailing behind STIIIZY (#1) and CAM (#2) by 15 and 14 spots respectively. The competition is tight, with UPNORTH HUMBOLDT maintaining its rank amidst strong players.

Flower in California Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Upnorth Humboldt: 12Upnorth Humboldt: 16Stiiizy: 1Stiiizy: 1Cam: 2Cam: 2Cannabiotix: 3Cannabiotix: 3Blem: 4Blem: 4

SKU View

Upnorth Humboldt logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Durban Poison Buds 3.50 Gram
Durban Poison Buds 3.50 Gram
Flower3.4%
#2
Sour Diesel Buds 3.50 Gram
Sour Diesel Buds 3.50 Gram
Flower6.5%
#3
Strawberry Cough Buds 3.50 Gram
Strawberry Cough Buds 3.50 Gram
Flower45.5%
#4
Cali Gas Buds 3.50 Gram
Cali Gas Buds 3.50 Gram
Flower103.5%
#5Blue Dream Buds 3.50 Gram
Flower8.3%
#6
Maui Wowie Buds 3.50 Gram
Maui Wowie Buds 3.50 Gram
Flower56.0%
#7
Bubba Kush Buds 3.50 Gram
Bubba Kush Buds 3.50 Gram
Flower82.8%
#8
Headband Buds 14 Gram
Headband Buds 14 Gram
Flower401.7%
#9
Humboldt Og 1 Pack Pre Rolls 1 Gram
Humboldt Og 1 Pack Pre Rolls 1 Gram
Pre-Rolls926.1%
#10
Lemon Thai 1 Pack Pre Rolls 1 Gram
Lemon Thai 1 Pack Pre Rolls 1 Gram
Pre-Rolls452.0%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Upnorth Humboldt using competitive landscape rank coverage, proximity, and momentum.