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Brand Explorer/Wildflower

Wildflower

Apr 2026

Overview

WILDFLOWERS MISSION The Wildflower mission is to connect people with the healing power of plants. We live to share and inspire holistic wellness by designing and developing the best-performing CBD and cannabis wellness products available, and provide options for people seeking ho...

WILDFLOWER remains a mid-tier cannabis brand, but with a notable 5.3% increase in sales over the last three months. While YoY sales dipped 2.9%, the brand is maintaining momentum in unit sales, hinting at strategic pricing adjustments.

Categories

TopicalsFlowerEdiblesPre-RollsVapesOral
  • Top Category: Topicals
  • Price Tier: Mid-Market
  • States Active: 5

Trend View

Wildflower logoMarket Insights SnapshotApr 2026

24-Month Trend

Wildflower market trend chart

Average Price

$16.44

YoY Sales Trend

3.0%

2Y Sales Trend

8.9%

Topicals lead with a 47.1% share and a 7.8% YoY increase, making it the fastest-growing category. Flower holds 27.3% with a 3.1% increase, while Edibles and Pre-Rolls face significant declines of 22.7% and 25.5% respectively.

CategorySales ShareAvg PriceYoY
Topicals47.4%$14.77.8%
Flower27.4%$25.882.9%
Edibles16.0%$11.5722.7%
Pre-Rolls4.6%$15.3525.5%
Vapes2.7%$55.7722.5%
Oral1.8%$33.399.4%

WILDFLOWER thrives in Alberta (24.9%) and Ontario (23.6%), with a solid presence in British Columbia (20.6%). This geographic concentration spans five active states, showcasing its strong market footprint.

StateTopicalsFlowerEdiblesPre-RollVapesOral
1⊖26⊖⊖⊖
1⊖26⊖⊖⊖
⊖29⊖1327⊖
2⊖43⊖⊖32

Market Position

Wildflower logoCompetitive LandscapeApr 2026

WILDFLOWER ranks #1 in the fast-growing Topicals category, facing competition from STEWART FARMS and TWEED. Despite losing ground to SOLEI, it has gained a spot against REBOUND in the competitive landscape.

Topicals in Alberta Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Wildflower: 1Wildflower: 1Stewart Farms: 2Stewart Farms: 2Tweed: 3Tweed: 3Proofly: 4Proofly: 4Solei: 5Solei: 5

SKU View

Wildflower logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Goji Berry Gummies Cbd:cbn 10 Mg
Goji Berry Gummies Cbd:cbn 10 Mg
Edibles11.2%
#2
Koala Buds 14 Gram
Koala Buds 14 Gram
FlowerN/A
#3
Black Maple Buds 14 Gram
Black Maple Buds 14 Gram
FlowerN/A
#4
Starburst Buds 3.50 Gram
Starburst Buds 3.50 Gram
Flower75.6%
#5
Black Maple Buds 3.50 Gram
Black Maple Buds 3.50 Gram
Flower60.4%
#6
Mac 1 Shake 14 Gram
Mac 1 Shake 14 Gram
Flower150.1%
#7
Madfruit Shake 14 Gram
Madfruit Shake 14 Gram
Flower82.1%
#8
Black Maple Buds 28 Gram
Black Maple Buds 28 Gram
Flower57.9%
#9
Dogwalker Og Buds 7 Gram
Dogwalker Og Buds 7 Gram
Flower229.5%
#10
Strawberry Chem 1 Pack Pre Rolls 0.50 Gram
Strawberry Chem 1 Pack Pre Rolls 0.50 Gram
Pre-Rolls285.2%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Wildflower using competitive landscape rank coverage, proximity, and momentum.