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Brand Explorer/Crooked Dory

Crooked Dory

Apr 2026

Overview

CROOKED DORY's sales fell by 37.6% YoY, yet a 2.7% increase over the last three months hints at potential recovery. With a mid-tier pricing strategy, the brand struggles to connect with consumers amidst declining demand.

Categories

FlowerPre-RollsConcentratesVapesOral
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 3

Trend View

Crooked Dory logoMarket Insights SnapshotApr 2026

24-Month Trend

Crooked Dory market trend chart

Average Price

$17.31

YoY Sales Trend

37.6%

2Y Sales Trend

29.1%

Flower remains dominant at 52.8% of sales despite a 45.1% YoY drop. Vapes are faltering the most, plummeting 51.1% YoY, while Pre-Rolls and Concentrates also face declines of 14.6% and 22.5% respectively.

CategorySales ShareAvg PriceYoY
Flower53.3%$22.0145.1%
Pre-Rolls24.8%$12.3714.6%
Concentrates10.5%$18.3922.5%
Vapes9.0%$22.6451.1%
Oral2.5%$16.319.1%

CROOKED DORY thrives primarily in Newfoundland and Labrador, which accounts for 78.3% of sales, followed by Ontario at 17.5% and Manitoba at 4.3%. The brand's geographic concentration is significant, focusing on just three states.

StateFlowerPre-RollConcentratesVapesOral
19385
22⊖650⊖

Market Position

Crooked Dory logoCompetitive LandscapeApr 2026

CROOKED DORY leads in the Flower category, ranking #1 and improving from #7 over the past year. It faces competition from BOOTY and SNICKLE FRITZ, both strong players in the market.

Flower in Newfoundland and Labrador Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Crooked Dory: 5Crooked Dory: 1Booty: 6Booty: 2Snickle Fritz: 7Snickle Fritz: 3Stunnerz: 29Stunnerz: 7Seaweed Craft Can…: 8Seaweed Craft Can…: 5

SKU View

Crooked Dory logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Chemdawg 28 Pack Pre Rolls 14 Gram
Chemdawg 28 Pack Pre Rolls 14 Gram
Pre-RollsN/A
#2
Ginger Dawg 2 Pack Pre Rolls 1 Gram
Ginger Dawg 2 Pack Pre Rolls 1 Gram
Pre-RollsN/A
#3
Northern Lights X Afghani 28 Pack Pre Rolls 14 Gram
Northern Lights X Afghani 28 Pack Pre Rolls 14 Gram
Pre-RollsN/A
#4
Kush Cake 4 Pack Infused Pre Rolls 8 Gram
Kush Cake 4 Pack Infused Pre Rolls 8 Gram
Pre-RollsN/A
#5
White Rhino 1 Pack Infused Pre Rolls 1 Gram
White Rhino 1 Pack Infused Pre Rolls 1 Gram
Pre-RollsN/A
#6
Jack Herer Buds 28 Gram
Jack Herer Buds 28 Gram
Flower2254.4%
#7
Gmo Buds 28 Gram
Gmo Buds 28 Gram
Flower46.9%
#8
Triangle Punch Buds 28 Gram
Triangle Punch Buds 28 Gram
Flower1405.2%
#9
Jack Herer Buds 15 Gram
Jack Herer Buds 15 Gram
Flower1787.4%
#10
Triangle Punch Buds 15 Gram
Triangle Punch Buds 15 Gram
Flower1583.0%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Crooked Dory using competitive landscape rank coverage, proximity, and momentum.