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Brand Explorer/Crooked Dory

Crooked Dory

Aug 2026

Overview

CROOKED DORY's sales fell by 37.6% YoY, yet a 2.7% increase over the last three months hints at potential recovery. With a mid-tier pricing strategy, the brand struggles to connect with consumers amidst declining demand.

Categories

FlowerPre-RollsVapesConcentratesOralEdibles
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 4

Trend View

Crooked Dory logoMarket Insights SnapshotAug 2026

24-Month Trend

Crooked Dory market trend chart

Average Price

$41.39

YoY Sales Trend

7.6%

2Y Sales Trend

19.3%

Flower remains dominant at 52.8% of sales despite a 45.1% YoY drop. Vapes are faltering the most, plummeting 51.1% YoY, while Pre-Rolls and Concentrates also face declines of 14.6% and 22.5% respectively.

CategorySales ShareAvg PriceYoY
Pre-Rolls24.0%$25.184.6%
Concentrates4.5%$27.9933.7%

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CROOKED DORY thrives primarily in Newfoundland and Labrador, which accounts for 78.3% of sales, followed by Ontario at 17.5% and Manitoba at 4.3%. The brand's geographic concentration is significant, focusing on just three states.

StateFlowerPre-RollVapor PensConcentratesOralAccessoriesEdiblesOther
12⊖⊖⊖⊖⊖⊖⊖

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Market Position

Crooked Dory logoCompetitive LandscapeAug 2026

CROOKED DORY leads in the Flower category, ranking #1 and improving from #7 over the past year. It faces competition from BOOTY and SNICKLE FRITZ, both strong players in the market.

Flower in Newfoundland and Labrador Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Crooked Dory: 1Crooked Dory: 1Snickle Fritz: 3Snickle Fritz: 2Back Forty: 4Back Forty: 3Good Supply: 12Good Supply: 8Booty: 2Booty: 5

SKU View

Crooked Dory logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Girl Scout Cookies Buds 14 Gram
Girl Scout Cookies Buds 14 Gram
Flower13.2%
#4
Triangle Kush Buds 14 Gram
Triangle Kush Buds 14 Gram
Flower7.2%
#6
Delahaze Buds 15 Gram
Delahaze Buds 15 Gram
Flower139.7%
#8
East Coast Sour Diesel 1 Pack Pre Rolls 14 Gram
East Coast Sour Diesel 1 Pack Pre Rolls 14 Gram
Pre-Rolls214.7%
#10
East Coast Sour Diesel 10 Pack Pre Rolls 3.50 Gram
East Coast Sour Diesel 10 Pack Pre Rolls 3.50 Gram
Pre-Rolls378.4%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Crooked Dory using competitive landscape rank coverage, proximity, and momentum.