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Debunk

Apr 2026

Overview

DEBUNK's sales dropped 32.8% YoY, reflecting significant market challenges. Additionally, the brand's rank slipped from #8 to #13, underscoring competitive pressures. The last three months saw a further decline of 15%.

Categories

VapesPre-Rolls
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 4

Trend View

Debunk logoMarket Insights SnapshotApr 2026

24-Month Trend

Debunk market trend chart

Average Price

$16.95

YoY Sales Trend

32.8%

2Y Sales Trend

0.6%

Vapes dominate with 73.2% of sales despite a YoY drop of 35.9%. Pre-Rolls account for 25.8%, declining by 21.4%. The vape category remains the largest but is struggling significantly.

CategorySales ShareAvg PriceYoY
Vapes74.0%$16.5135.9%
Pre-Rolls26.0%$18.0221.4%

DEBUNK is concentrated in Ontario (50.6%), British Columbia (26.9%), and Alberta (19.3%). The brand operates in a total of 4 states, emphasizing a strong presence in Canada.

StateVapesPre-Roll
13⊖
14⊖
736
1040

Market Position

Debunk logoCompetitive LandscapeApr 2026

DEBUNK ranks #13 in the Vapes category, trailing behind BACK FORTY (#1) and SPINACH (#2). The brand has lost ground, dropping from #8 to #13 in the past year, highlighting the competitive tension in the market.

Vapes in Ontario Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Debunk: 12Debunk: 13Adults Only: 9Adults Only: 8Jays: 11Jays: 6Boxhot: 3Boxhot: 3Back Forty: 2Back Forty: 1

SKU View

Debunk logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Miracle Alien Cookies Live Resin Disposables 4000 Mg
Miracle Alien Cookies Live Resin Disposables 4000 Mg
VapesN/A
#2
Miracle Alien Cartridges 1000 Mg
Miracle Alien Cartridges 1000 Mg
VapesN/A
#3
White Grape Live Resin Cartridges 1000 Mg
White Grape Live Resin Cartridges 1000 Mg
VapesN/A
#4
White Grape Cartridges 1000 Mg
White Grape Cartridges 1000 Mg
VapesN/A
#5
Peach Crescendo Specialty Vape 1000 Mg
Peach Crescendo Specialty Vape 1000 Mg
VapesN/A
#6
Peach Crescendo Live Resin Disposables 1000 Mg
Peach Crescendo Live Resin Disposables 1000 Mg
Vapes9.8%
#7
Zkz 5 Pack Infused Pre Rolls 2.50 Gram
Zkz 5 Pack Infused Pre Rolls 2.50 Gram
Pre-Rolls31.8%
#8
Moon Drops 5 Pack Infused Pre Rolls 2.50 Gram
Moon Drops 5 Pack Infused Pre Rolls 2.50 Gram
Pre-Rolls44.1%
#9
Blackberry Haze 5 Pack Infused Pre Rolls 2.50 Gram
Blackberry Haze 5 Pack Infused Pre Rolls 2.50 Gram
Pre-Rolls275.0%
#10
24k Gold 5 Pack Infused Pre Rolls 10 Gram
24k Gold 5 Pack Infused Pre Rolls 10 Gram
Pre-Rolls35.1%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Debunk using competitive landscape rank coverage, proximity, and momentum.