DEBUNK ranks #13 in the Vapes category, trailing behind BACK FORTY (#1) and SPINACH (#2). The brand has lost ground, dropping from #8 to #13 in the past year, highlighting the competitive tension in the market.
SKU View
Top Selling ProductsJun 2026
Top products for Jun 2026 with sales and momentum indicators.
DEBUNK's sales dropped 32.8% YoY, reflecting significant market challenges. Additionally, the brand's rank slipped from #8 to #13, underscoring competitive pressures. The last three months saw a further decline of 15%.
Vapes dominate with 73.2% of sales despite a YoY drop of 35.9%. Pre-Rolls account for 25.8%, declining by 21.4%. The vape category remains the largest but is struggling significantly.
Category
Sales Share
Avg Price
YoY
Vapes
78.4%
$26.35
5.1%
Pre-Rolls
20.7%
$24.46
32.8%
Trend View
Market Insights SnapshotJun 2026
24-Month Trend
Average Price
$26.01
YoY Sales Trend
12.2%
2Y Sales Trend
16.0%
Category Breakout
Category
Sales Share
Avg Price
YoY
Vapes
78.4%
$26.35
5.1%
Pre-Rolls
20.7%
$24.46
32.8%
State Rank Table
State
Vapes
Pre-Roll
Ontario
12
⊖
Alberta
14
⊖
Manitoba
17
⊖
Saskatchewan
7
37
British Columbia
14
43
DEBUNK is concentrated in Ontario (50.6%), British Columbia (26.9%), and Alberta (19.3%). The brand operates in a total of 4 states, emphasizing a strong presence in Canada.
Debunk Top StatesJun 2026
