At Dixie, we believe that cannabis is powerful, that quality is important and that accurate dosing is everything. Which is why, since 2010, we’ve been leading the industry through research, education and advocacy. And we’ve established ourselves as the trusted source for innovati...
DIXIE's YoY growth plummeted 53.9%, falling to the mid-tier segment. Rank slipped from #14 to #21, highlighting significant challenges in the market. Sales down 4.7% over the last three months further underscore the brand's struggle.
Categories
EdiblesVapesOral
Top Category: Edibles
Price Tier: Mid-Market
States Active: 3
MOMissouri
(<$250K)
2Y Sales Trend
68.2%
Edibles dominate at 81.7% but are down 59.5% YoY. Vapes are the fastest-growing category at +25.2% YoY, while Oral products also see growth at +20.4%. This stark contrast emphasizes shifting consumer preferences.
Category
Sales Share
Avg Price
YoY
Edibles
87.3%
$11.56
52.9%
Vapes
8.0%
$37.51
286.6%
Oral
4.7%
$18.07
7.5%
Trend View
Market Insights SnapshotJun 2026
24-Month Trend
Average Price
$12.46
YoY Sales Trend
47.9%
2Y Sales Trend
68.2%
Category Breakout
Category
Sales Share
Avg Price
YoY
Edibles
87.3%
$11.56
52.9%
Vapes
8.0%
$37.51
286.6%
Oral
4.7%
$18.07
7.5%
State Rank Table
State
Edibles
Vapes
Oral
Maryland
12
⊖
3
Michigan
24
⊖
⊖
Missouri
29
⊖
⊖
DIXIE is concentrated in Michigan, Maryland, and Missouri, with these top cannabis states accounting for 99.9% of its market presence. This limited geographic footprint could hinder broader growth opportunities.
Dixie Top StatesJun 2026
