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Doghouse

Apr 2026

Overview

DOGHOUSE's sales plummeted 11.0% YoY, revealing a critical decline in market momentum. Rank fell from #15 to #25 in Michigan, indicating increasing competitive pressure. Mid-tier positioning may be hindering growth despite unit volume trends.

Categories

FlowerPre-RollsVapes
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 4

Trend View

Doghouse logoMarket Insights SnapshotApr 2026

24-Month Trend

Doghouse market trend chart

Average Price

$17.86

YoY Sales Trend

10.9%

2Y Sales Trend

10.3%

Flower dominates sales at 80.2%, but is down 13.6% YoY. Pre-Rolls contribute 17.9% with a decline of 5.5% YoY. Vapes show explosive growth at +1184.6% YoY, highlighting a major shift in consumer preferences.

CategorySales ShareAvg PriceYoY
Flower80.1%$26.8213.7%
Pre-Rolls18.2%$7.34.1%
Vapes1.7%$14.421184.6%

DOGHOUSE maintains a strong presence in Michigan (48.3%), Florida (24.8%), and Oregon (19.2%). Active in 4 states, it faces a competitive landscape across these key markets.

StateFlowerPre-RollVapes
25⊖⊖
3433⊖
4731⊖

Market Position

Doghouse logoCompetitive LandscapeApr 2026

Ranking at #25 in the Flower category, DOGHOUSE is trailing behind LUME CANNABIS CO (#1) and COMMON CITIZEN (#2). Declined 10 spots vs COMMON CITIZEN and 12 spots vs LUME CANNABIS CO, showcasing intense competitive pressure.

Flower in Michigan Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Doghouse: 15Doghouse: 25Local Grove: 11Local Grove: 7Society C: 4Society C: 6Lume Cannabis Co: 5Lume Cannabis Co: 1Common Citizen: 1Common Citizen: 2

SKU View

Doghouse logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Watermelon Gelato Buds 3.50 Gram
Watermelon Gelato Buds 3.50 Gram
Flower5163.8%
#2
Candy Cartel Buds 3.50 Gram
Candy Cartel Buds 3.50 Gram
Flower7.8%
#3
Gratiot Gold Buds 3.50 Gram
Gratiot Gold Buds 3.50 Gram
Flower482.7%
#4
Blue Runtz Buds 3.50 Gram
Blue Runtz Buds 3.50 Gram
Flower24.7%
#5
Cherry Noir Buds 3.50 Gram
Cherry Noir Buds 3.50 Gram
Flower319.5%
#6
Gratiot Gold Buds 28 Gram
Gratiot Gold Buds 28 Gram
Flower386.9%
#7
Cherry Noir 1 Pack Pre Rolls 1 Gram
Cherry Noir 1 Pack Pre Rolls 1 Gram
Pre-Rolls1631.3%
#8
Dark Void 1 Pack Pre Rolls 1 Gram
Dark Void 1 Pack Pre Rolls 1 Gram
Pre-Rolls2463.4%
#9
Black Cherry Fizz Buds 3.50 Gram
Black Cherry Fizz Buds 3.50 Gram
Flower1318.7%
#10
Noxious Buds 14 Gram
Noxious Buds 14 Gram
Flower825.3%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Doghouse using competitive landscape rank coverage, proximity, and momentum.