Overview

Accessories surged 15.9% year-over-year in Oregon as of April 2026, the fastest-growing segment in a small-tier market that posted overall sales growth of 7.7% compared to the prior year. That topline gain came despite a slight contraction in store count, which dipped 0.9% to 689 dispensaries, and near-flat average pricing that slid just 0.4% year-over-year. Over a two-year horizon, cumulative growth sits at a modest 3.9%, placing Oregon among mature markets where expansion has largely stabilized rather than accelerated. The state remains one of the most saturated per-capita cannabis markets in the country, with fierce brand competition and persistent pressure from cross-border sales into neighboring states with higher prices. Wyld continues to anchor consumer loyalty across edibles and gummies. Oregon legalized medicinal marijuana in 1998 and recreational cannabis in 2014, with licensed retail sales launching in 2015.

• Top Brand: Wyld
• Top Category: Flower (30%)