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Figr

Apr 2026

Overview

FIGR grows cannabis with character and integrity. Character that was bred through five generations of farming experience and homegrown appreciation for hand-crafted goods.

Rank improved from #18 to #13 in Ontario—sales surged 30.9% over the last 3 months. Mid-tier positioning reflects a positive shift in consumer preferences.

Categories

FlowerPre-RollsConcentratesVapes
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 6

Trend View

Figr logoMarket Insights SnapshotApr 2026

24-Month Trend

Figr market trend chart

Average Price

$15.75

YoY Sales Trend

0.6%

2Y Sales Trend

17.8%

Flower dominates at 70% but declined 11.1% YoY; however, Pre-Rolls soared 43.1% and Concentrates skyrocketed 2562.0% YoY, highlighting shifting consumer demand.

CategorySales ShareAvg PriceYoY
Flower70.3%$18.7511.1%
Pre-Rolls27.6%$11.0643.1%

Top cannabis brands in Ontario lead with 76% of sales, followed by Alberta at 11.8% and British Columbia at 5.9%. Geographic concentration is significant with the top state driving most sales.

StateFlowerPre-Roll
1013
1322
1427
1539

Market Position

Figr logoCompetitive LandscapeApr 2026

#13 in Flower, competing with WEATHERED ISLANDS (#2), SMOKES (#3), and CALI SLIMZ (#1). Gained rank over the past year but remains 11 spots behind the leader.

Flower in Ontario Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Figr: 21Figr: 13Pure Sunfarms: 10Pure Sunfarms: 8Smokes: 2Smokes: 1Cali Slimz: 1Cali Slimz: 2Weathered Islands: 4Weathered Islands: 3

SKU View

Figr logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Midnight Buds 1 Gram
Midnight Buds 1 Gram
FlowerN/A
#2
Candy Cake Buds 14 Gram
Candy Cake Buds 14 Gram
FlowerN/A
#3
Tangria And Dank 'n Stormy 14 Pack Pre Rolls 7 Gram
Tangria And Dank 'n Stormy 14 Pack Pre Rolls 7 Gram
Pre-RollsN/A
#4
Candy Cake 1 Pack Pre Rolls 0.35 Gram
Candy Cake 1 Pack Pre Rolls 0.35 Gram
Pre-RollsN/A
#5
Midnight 1 Pack Pre Rolls 0.35 Gram
Midnight 1 Pack Pre Rolls 0.35 Gram
Pre-RollsN/A
#6
Candy Cake Buds 28 Gram
Candy Cake Buds 28 Gram
Flower17.8%
#7
Mellow Buds 14 Gram
Mellow Buds 14 Gram
Flower5.8%
#8
Candy Cake Buds 7 Gram
Candy Cake Buds 7 Gram
Flower19.6%
#9
Midnight Buds 7 Gram
Midnight Buds 7 Gram
Flower67.5%
#10
Garlic Truffle Buds 7 Gram
Garlic Truffle Buds 7 Gram
Flower58.7%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Figr using competitive landscape rank coverage, proximity, and momentum.