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Float

Apr 2026

Overview

FLOAT surged +55.4% YoY to climb from #8 to #5 in Florida, reaching mid-tier status. A recent 3-month decline of -12.4% tempers the annual gains, signaling possible momentum loss heading into mid-2026. Mid-tier pricing appears central to the growth strategy.

Categories

VapesFlowerPre-RollsConcentratesAccessories
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 2

Trend View

Float logoMarket Insights SnapshotApr 2026

24-Month Trend

Float market trend chart

Average Price

$14.43

YoY Sales Trend

54.9%

2Y Sales Trend

14.4%

Pre-Rolls exploded +165.3% YoY, now 18.6% of sales and FLOAT's fastest-growing segment. Vapes remain the core at 43.5% share with +50.6% YoY growth. Flower holds 32.1% at +37.0% YoY, while Concentrates lag at +14.4%.

CategorySales ShareAvg PriceYoY
Vapes44.1%$21.5651.7%
Flower31.1%$17.0833.4%
Pre-Rolls19.0%$6.99168.4%
Concentrates5.6%$18.1912.7%

FLOAT is heavily concentrated in Florida at 82.7% of sales, placing it among top cannabis brands in Florida. Massachusetts accounts for the remaining 17.3%. Operating in just 2 states, geographic diversification remains a clear opportunity.

StateVapesFlowerPre-RollConcentrates
512213
47202415

Market Position

Float logoCompetitive LandscapeApr 2026

#5 in Vapes in Florida, up from #8 a year ago, but FLOAT has lost ground recently to peers. SELECT holds #1, with ROLL ONE and TRULIEVE also pulling ahead over the past several months. Closing the gap on TRULIEVE at #4 is the near-term competitive test.

Vapes in Florida Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Float: 3Float: 5Trulieve: 5Trulieve: 4Sunshine Cannabis: 7Sunshine Cannabis: 6Roll One: 4Roll One: 2Entourage: 6Entourage: 8

SKU View

Float logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Sativa Blend
Sativa Blend
Flower72.8%
#2
Z Power
Z Power
Flower49.5%
#3
Sativa Blend [.35g] 10 Pack Pre Roll
Sativa Blend [.35g] 10 Pack Pre Roll
Pre-Rolls0.1%
#4
Pisces Ascending [.3g] All In
Pisces Ascending [.3g] All In
Vapes150.9%
#5
Quesojito [.5g] 5 Pack Pre Roll
Quesojito [.5g] 5 Pack Pre Roll
Pre-Rolls19.5%
#6
Melon Collie Shake 7 Gram
Melon Collie Shake 7 Gram
Flower184.2%
#7
Taurus Disposables 300 Mg
Taurus Disposables 300 Mg
Vapes151.2%
#8
Super Silver Haze Disposables 2000 Mg
Super Silver Haze Disposables 2000 Mg
Vapes288.0%
#9
Pine Zap Buds 3.50 Gram
Pine Zap Buds 3.50 Gram
Flower404.2%
#10
Zoap Buds 3.50 Gram
Zoap Buds 3.50 Gram
Flower241.6%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Float using competitive landscape rank coverage, proximity, and momentum.