Top States
Four20 Top StatesApr 2026
Top states where Four20 is active based on indexed sales coverage.
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Four20
Apr 2026
Overview
Four20 cannabis is an in-house brand for Collective Cannabis that represents a collective of the finest cultivators in the state of Massachusetts coming together to provide affordable, enjoyable products to the state’s residents. This is part of the mission of Collective Cannabis...
FOUR20's sales dropped 27.9% YoY, highlighting intense competition in the market. With a mid-tier positioning, the brand's struggles reflect a critical need for strategic adjustments to regain lost ground.
Categories
FlowerVapesPre-RollsConcentrates
- Top Category: Flower
- Price Tier: Mid-Market
- States Active: 1
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$17.07
YoY Sales Trend
27.6%
2Y Sales Trend
2.8%
Flower leads at 42.0% but is down 49.6% YoY. Vapes surged 54.0%, while Pre-Rolls fell 36.2%. Concentrates emerged as the fastest-growing category, skyrocketing 550.2% YoY, signaling a shift in consumer preferences.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 41.8% | $37.31 | 50.0% |
| Vapes | 32.2% | $22.17 | 57.8% |
| Pre-Rolls | 21.1% | $6.81 | 36.8% |
| Concentrates | 5.0% | $44.9 | 562.6% |
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$17.07
YoY Sales Trend
27.6%
2Y Sales Trend
2.8%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 41.8% | $37.31 | 50.0% |
| Vapes | 32.2% | $22.17 | 57.8% |
| Pre-Rolls | 21.1% | $6.81 | 36.8% |
| Concentrates | 5.0% | $44.9 | 562.6% |
State Rank Table
| State | Flower | Vapes | Pre-Roll | Concentrates |
|---|---|---|---|---|
| Massachusetts | ⊖ | 48 | ⊖ | 38 |
FOUR20 maintains a stronghold in Massachusetts, representing 100% of its sales. The brand operates exclusively in this state, making it highly concentrated within a single market.
| State | Flower | Vapes | Pre-Roll | Concentrates |
|---|---|---|---|---|
| ⊖ | 48 | ⊖ | 38 |
Market Position
Competitive LandscapeApr 2026
FOUR20 ranks #69 in the Flower category, trailing behind leaders like SIMPLY HERB (#1) and HIGH SUPPLY (#2). The brand has lost significant ground, dropping from #31 to #69 in just one year, underscoring the competitive pressures it faces.
SKU View
Top Selling ProductsApr 2026
Top products for Apr 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Vapes | 26.1% |
#2  | Vapes | 34.2% |
#3  | Vapes | 8.3% |
#4  | Vapes | 110.6% |
#5  | Vapes | 29.8% |
#6  | Pre-Rolls | 150.1% |
#7  | Flower | 423.3% |
#8 | Pre-Rolls | 214.3% |
#9  | Pre-Rolls | 149.2% |
#10  | Flower | 200.3% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Four20 using competitive landscape rank coverage, proximity, and momentum.
