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Hicolor

Apr 2026

Overview

HiCOLOR Edibles are dreamed up by our award-winning cannabis edibles team, who artfully craft these sophisticated flavors while also ensuring the quality and potency of the edibles remain consistent and effective. Each ingredient was meticulously researched and sourced to provid...

HICOLOR's sales plummeted 30.6% YoY, with a slight uptick of 1.7% over the past three months. This mid-tier brand is struggling to connect with consumers amid shifting preferences.

Categories

Edibles
  • Top Category: Edibles
  • Price Tier: Mid-Market
  • States Active: 2

Trend View

Hicolor logoMarket Insights SnapshotApr 2026

24-Month Trend

Hicolor market trend chart

Average Price

$18.11

YoY Sales Trend

28.7%

2Y Sales Trend

35.3%

Edibles dominate HICOLOR's portfolio at 100% of total sales, but this segment also saw a significant decline of 30.6% YoY, marking it as the slowest category.

CategorySales ShareAvg PriceYoY
Edibles100.0%$18.1128.7%

HICOLOR's strongest presence is in Maryland and New York, with geographic concentration heavily favoring Maryland at 71.5% of sales across just 2 states.

StateEdibles
8
22

Market Position

Hicolor logoCompetitive LandscapeApr 2026

Ranked #8 in the competitive Edibles category, HICOLOR falls behind market leaders like BETTY'S EDDIES and INCREDIBLES. The brand slipped from #7 to #8 in the last year, reflecting growing challenges.

Edibles in Maryland Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Hicolor: 9Hicolor: 8Sunnies: 7Sunnies: 7Wyld: 5Wyld: 6Curio Wellness: 1Curio Wellness: 3Betty's Eddies: 2Betty's Eddies: 1

SKU View

Hicolor logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Blueberry Gummies 100 Mg
Blueberry Gummies 100 Mg
Edibles17.2%
#2
Cherry Gummies Cbg 100 Mg
Cherry Gummies Cbg 100 Mg
Edibles10.6%
#3
Pineberry Gummies 100 Mg
Pineberry Gummies 100 Mg
Edibles6.2%
#4
Wild Black Cherry Gummies 400 Mg
Wild Black Cherry Gummies 400 Mg
Edibles0.1%
#5
Passion Fruit Gummies Thcv 100 Mg
Passion Fruit Gummies Thcv 100 Mg
Edibles1.4%
#6
Sour Lemon Gummies 100 Mg
Sour Lemon Gummies 100 Mg
Edibles16.9%
#7
Mango Gummies Cbd 100 Mg
Mango Gummies Cbd 100 Mg
Edibles29.8%
#8
Cappuccino Bites Thcv 100 Mg
Cappuccino Bites Thcv 100 Mg
Edibles93.5%
#9
Honey Apple Gummies 100 Mg
Honey Apple Gummies 100 Mg
Edibles200.2%
#10
Blackberry Gummies Cbn 10 Mg
Blackberry Gummies Cbn 10 Mg
Edibles66.6%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Hicolor using competitive landscape rank coverage, proximity, and momentum.