Top States
Highsman Top StatesApr 2026
Top states where Highsman is active based on indexed sales coverage.
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Highsman
Apr 2026
Overview
Highsman is the official lifestyle brand of Ricky Williams — one of the most electric NFL running backs of the century and modern renaissance man. Ricky personally curates Highsman’s alternative wellness products and apparel to empower you to Spark Greatness — no matter how you d...
HIGHSMAN's sales dropped 65.5% YoY—mid-tier positioning now under significant pressure. The 3-month trend shows a 17.7% decline, indicating a challenging market environment ahead.
Categories
Pre-RollsFlower
- Top Category: Pre-Rolls
- Price Tier: Mid-Market
- States Active: 2
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$14.04
YoY Sales Trend
66.2%
2Y Sales Trend
67.5%
Other dominates at 78.5% of sales, soaring 335.9% YoY. In stark contrast, Pre-Rolls fell 68.3% and Flower plummeted 97.7%, highlighting a major category shift.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Pre-Rolls | 76.5% | $17.72 | 68.7% |
| Flower | 23.5% | $21.1 | 97.7% |
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$14.04
YoY Sales Trend
66.2%
2Y Sales Trend
67.5%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Pre-Rolls | 76.5% | $17.72 | 68.7% |
| Flower | 23.5% | $21.1 | 97.7% |
Market Position
Competitive LandscapeApr 2026
Competitive summary unavailable.
SKU View
Top Selling ProductsApr 2026
Top products for Apr 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Pre-Rolls | 43.4% |
#2 ![Purple Punch [.5g]](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2Fe0dd238afed127da5ce9addae42da55b&w=64&q=75){kind=small} | Other | 61.6% |
#3  | Flower | 1.4% |
#4  | Pre-Rolls | 46.4% |
#5  | Pre-Rolls | 24.6% |
#6  | Pre-Rolls | 44.7% |
#7  | Flower | 24.1% |
#8  | Other | 31.9% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Highsman using competitive landscape rank coverage, proximity, and momentum.
