Ranked #8 in the Vapes category, HOLIDAY is 7 spots behind FERNWAY (#1) and is gaining ground, moving up from #10 to #8 over the last year. Competitive tension remains high as it vies for position against leading brands.
SKU View
Top Selling ProductsJun 2026
Top products for Jun 2026 with sales and momentum indicators.
Holiday was created in Central Massachusetts by a group of tight-knit industry veterans who were determined to create a unique, easy-to-use vaping device that stood out. Shortly after launch, Holiday made its way to New York State, proving successful with its colorful presence, d...
HOLIDAY's sales dropped 26.7% YoY—despite a 6% uptick in the last 3 months, suggesting a potential rebound. Positioned in the premium tier, the brand is navigating a tough market landscape with unit demand remaining strong.
Categories
Vapes
Top Category: Vapes
Price Tier: Premium
States Active: 2
2Y Sales Trend
23.9%
Vapes dominate HOLIDAY's sales at 99.8%, but the category is softening with a 26.6% YoY decline. This concentration indicates a need for diversification to offset category challenges.
Category
Sales Share
Avg Price
YoY
Vapes
100.0%
$33.24
33.6%
Trend View
Market Insights SnapshotJun 2026
24-Month Trend
Average Price
$32.41
YoY Sales Trend
33.6%
2Y Sales Trend
23.9%
Category Breakout
Category
Sales Share
Avg Price
YoY
Vapes
100.0%
$33.24
33.6%
State Rank Table
State
Vapor Pens
Accessories
Concentrates
Other
New York
29
⊖
⊖
8
Massachusetts
13
⊖
⊖
32
HOLIDAY excels in Massachusetts and New York, capturing 62.7% and 37.3% of sales respectively. Its geographic footprint spans 2 states, highlighting concentrated market strength.
Holiday Top StatesJun 2026
