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Nira+

Apr 2026

Overview

We develop high-quality, THC and CBD-rich products aimed at improving the quality of life for cannabis patients. With deep roots in science and medicine, we are focused on purity and consistency. Our products offer patients new options for improved wellness.

NIRA+ achieved remarkable sales growth of 91.7% YoY, elevating its rank from #6 to #2 in Virginia. Despite a 15.6% decline over the last three months, the brand's premium positioning remains strong, with a 4.1% uptick in sales recently.

Categories

ConcentratesOralTopicals
  • Top Category: Concentrates
  • Price Tier: Premium
  • States Active: 2

Trend View

Nira+ logoMarket Insights SnapshotApr 2026

24-Month Trend

Nira+ market trend chart

Average Price

$37.89

YoY Sales Trend

95.4%

2Y Sales Trend

235.1%

Concentrates dominate at 67.0% of total sales, surging +201.3% YoY—fastest in the market. Oral products hold 28.3% with +2.5% YoY growth, while Topicals account for 4.3%, climbing +89.9% YoY.

CategorySales ShareAvg PriceYoY
Concentrates67.8%$37.97224.4%
Oral27.9%$39.440.9%
Topicals4.3%$29.289.9%

NIRA+ has a stronghold in Virginia and Pennsylvania, with Virginia representing 77.2% of its sales. Currently active in 2 states, the brand benefits from significant geographic concentration.

StateConcentratesOralTopicals
222
2313⊖

Market Position

Nira+ logoCompetitive LandscapeApr 2026

NIRA+ ranks #2 in the Concentrates category, competing closely with THE LAB at #1 and AMBER at #3. Over the past year, it improved its position from #6 to #2, gaining ground on its competitors.

Concentrates in Virginia Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Nira+: 2Nira+: 2The Lab: 1The Lab: 1Amber: 3Amber: 3Dharma Pharmaceut…: 6Dharma Pharmaceut…: 5&shine: 7&shine: 7

SKU View

Nira+ logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Havana Kush Rso Oil 1 Gram
Havana Kush Rso Oil 1 Gram
Concentrates15.5%
#2
Zesty Parm Rick Simpson Oil (rso)
Zesty Parm Rick Simpson Oil (rso)
Concentrates76.0%
#3
Chemdawg Rso Oil 1 Gram
Chemdawg Rso Oil 1 Gram
Concentrates140.6%
#4
2:1 Serene [30ml] (300mg Thc/150mg Cbn)
2:1 Serene [30ml] (300mg Thc/150mg Cbn)
Oral29.8%
#5
Sour Garlic Rso Oil 1 Gram
Sour Garlic Rso Oil 1 Gram
Concentrates31.4%
#6
Balanced [60g] (150mg Thc/150mg Cbd)
Balanced [60g] (150mg Thc/150mg Cbd)
Topicals68.1%
#7
Dead Head Rso Oil 1 Gram
Dead Head Rso Oil 1 Gram
Concentrates11.7%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Nira+ using competitive landscape rank coverage, proximity, and momentum.