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Brand Explorer/Virginia Market

Virginia Cannabis Sales

Apr 2026

Overview

Edibles grew 10.8% year over year in Virginia as of April 2026, but the real outlier is Pre-Rolls, which surged 53.5% in the same period and now account for more than a tenth of all sales. Virginia remains a small-tier market operating with just 23 dispensaries, a store count that has not changed year over year, meaning all growth is coming from existing locations extracting more per door. Prices climbed 5.9% year over year, and the market posted 3.2% annual sales growth despite that static retail footprint. Over two years, sales are up 13.1%, a steady trajectory for a program still operating under tight licensing. Flower still commands the largest category share at roughly 41% but is contracting, down 8.4% year over year, while Vapes hold 30% share with modest gains. SECHE leads among top brands. Virginia legalized medicinal marijuana in 2018 and recreational cannabis in 2021, with licensed retail sales beginning in 2020 under the...

  • Top Brand: Seche
  • Category Breakout: 40.0%
  • Top Category: Flower (40%)

Benchmarking

Virginia iconMarket ComparisonApr 2026

Virginia's 13.1% two-year sales growth has been achieved without adding a single new dispensary, making it one of the tightest-licensed markets in the country at just 23 stores. That constraint has pushed per-store productivity higher while prices rose 5.9% year over year, a dynamic few peer markets share.

24-Month Trend

Virginia market trend chart
StateSalesYoY
Utah$15-20M7.9%
Alaska$15-20M9.1%
Virginia$15-20M3.2%
Mississippi$15-20M6.9%
Vermont$10-15M5.3%

Store Performance

Virginia iconTop Performing Stores

Top performing dispensaries in Virginia.

StoreCityEst. Sales
#1
gLeaf - Short Pump logo
gLeaf - Short Pump		Glen Allen$1-2.5M
#2Zen Leaf - Virginia BeachVirginia Beach$1-2.5M
#3
RISE Dispensary - Roanoke logo
RISE Dispensary - Roanoke		Roanoke$1-2.5M
#4
gLeaf - Richmond logo
gLeaf - Richmond		Richmond$.5M-1M
#5
RISE Dispensary - Lynchburg logo
RISE Dispensary - Lynchburg		Lynchburg$.5M-1M

Category View

Virginia iconCategory PerformanceApr 2026

Pre-Rolls are the standout category in Virginia, soaring 53.5% year over year to claim 10.4% of total sales and pulling share directly from Flower, which slid 8.4% despite still holding the top position at nearly 41%. Edibles climbed 10.8% to reach 14.6% share, and Vapes grew a steady 5.5% to hold 30% of the market. SECHE ranks among the leading brands as the category mix tilts away from traditional Flower toward more processed and convenience-oriented formats.

CategorySalesAvg PriceYoY
#1Flower$5-10M$54.28.4%
#2Vapes$2.5-5M$54.755.5%
#3Edibles$1-2.5M$36.0510.8%
#4Pre-Rolls$1-2.5M$22.8153.5%
#5Concentrates$.5M-1M$56.634.4%
#6Oral<$250K$41.8530.2%
#7Accessories<$250K$8.935.6%
#8Topicals<$250K$33.8745.6%
#9Cbd<$250K$42.69N/A

Top Brands

Category LeadersApr 2026

Category leaders show which brands are currently strongest by segment in Virginia, with 1-month rank movement when available.

Product Leaders

Category Product LeadersApr 2026

Top ranked products by category for Virginia, based on the latest state-category product snapshot.

Virginia icon

Flower

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Hiflyer Fine Grind
Hiflyer Fine Grind
Seche#1#113#6
Headcracker Buds 14 Gram
Headcracker Buds 14 Gram
Rythm#2#147#38
Cherry Maui Wowie Buds 7 Gram
Cherry Maui Wowie Buds 7 Gram
Rythm#3#43N/A
Chicken & Waffles Buds 14 Gram
Chicken & Waffles Buds 14 Gram
Good Green#4#90N/A
Afternoon Delight #8 Buds 7 Gram
Afternoon Delight #8 Buds 7 Gram
Rythm#5#9#20
Virginia icon

Vapes

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Apple Fritter Disposables 2000 Mg
Apple Fritter Disposables 2000 Mg
&Shine#1#360N/A
For A Good Morning [1g] 510 Thread Cartridge
For A Good Morning [1g] 510 Thread Cartridge
Edie Parker#2#7#4
Maui Wowie Disposables 1000 Mg
Maui Wowie Disposables 1000 Mg
The Bloom Brand#3#6#7
Cantaloupe Haze Cartridges 1000 Mg
Cantaloupe Haze Cartridges 1000 Mg
The Lab#4#3#41
White Widow Cartridges 1000 Mg
White Widow Cartridges 1000 Mg
The Lab#5#25N/A
Virginia icon

Pre-Rolls

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Pineapple Express 5 Pack Infused Pre Rolls 2.50 Gram
Pineapple Express 5 Pack Infused Pre Rolls 2.50 Gram
Rythm#1#2#3
Watermelon Z 5 Pack Infused Pre Rolls 2.50 Gram
Watermelon Z 5 Pack Infused Pre Rolls 2.50 Gram
Rythm#2#7#6
Animal Scout 5 Pack Pre Rolls 1.75 Gram
Animal Scout 5 Pack Pre Rolls 1.75 Gram
Dogwalkers#3#119#48
Blueberry Kush 5 Pack Infused Pre Rolls 2.50 Gram
Blueberry Kush 5 Pack Infused Pre Rolls 2.50 Gram
Rythm#4#3#5
Durban Poison 5 Pack Infused Pre Rolls 2.50 Gram
Durban Poison 5 Pack Infused Pre Rolls 2.50 Gram
Rythm#5#15#28
Virginia icon

Concentrates

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Havana Kush Rso Oil 1 Gram
Havana Kush Rso Oil 1 Gram
Nira+#1#1#5
Chemdawg Rso Oil 1 Gram
Chemdawg Rso Oil 1 Gram
Nira+#2#17#50
Purple Starfruit Rosin 1 Gram
Purple Starfruit Rosin 1 Gram
The Lab#3#2#74
Sour Garlic Rosin 1 Gram
Sour Garlic Rosin 1 Gram
The Lab#4#87#12
Fiji Sunset Shatter 1 Gram
Fiji Sunset Shatter 1 Gram
The Essence#5#33N/A
Virginia icon

Oral

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Relief 4:1 Cbd:thc [40pk] (400mg Cbd/100mg Thc) Tablets
Relief 4:1 Cbd:thc [40pk] (400mg Cbd/100mg Thc) Tablets
Avexia#1#3#1
1:1 Balanced [30pk] (150mg Cbd/150mg Thc) Capsules
1:1 Balanced [30pk] (150mg Cbd/150mg Thc) Capsules
Nira+#2#1#5
Harvest Apple Liquid Thc (300mg) Tincture
Harvest Apple Liquid Thc (300mg) Tincture
Avexia#3#6#2
2:1 Serene [30ml] (300mg Thc/150mg Cbn) Tincture
2:1 Serene [30ml] (300mg Thc/150mg Cbn) Tincture
Nira+#4#2#3
Drops Unwind Cbd Rich Tincture (500mg)
Drops Unwind Cbd Rich Tincture (500mg)
Doctor Solomon'S#5#4#4
Virginia icon

Accessories

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Peak Onyx E Rig
Peak Onyx E Rig
Puffco#1#2#8
510 Dl 2.0 Pro Portable Vaporizer
510 Dl 2.0 Pro Portable Vaporizer
Pulsar#2#1#1
New Proxy Kit (onyx) Portable Vaporizer
New Proxy Kit (onyx) Portable Vaporizer
Puffco#3#8#45
650 Mah Portable Vaporizer
650 Mah Portable Vaporizer
Ooze#4#4#4
Peak Pro 3dxl Onyx E Rig
Peak Pro 3dxl Onyx E Rig
Puffco#5#13#514
Virginia icon

Topicals

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Balanced [60g] (150mg Thc/150mg Cbd) Balm
Balanced [60g] (150mg Thc/150mg Cbd) Balm
Nira+#1#3#4
1:1 Harmony Lotion [2oz] (100mg Cbd/100mg Thc) Pain Relief Lotion
1:1 Harmony Lotion [2oz] (100mg Cbd/100mg Thc) Pain Relief Lotion
Avexia#2#2#3
Muscle Rub [5.29oz] (150mg) Muscle Rub
Muscle Rub [5.29oz] (150mg) Muscle Rub
Dharma Pharmaceuticals#3#4#2
1:1 Harmony Balm [2oz] (100mg Cbd/100mg Thc) Pain Relief Balm
1:1 Harmony Balm [2oz] (100mg Cbd/100mg Thc) Pain Relief Balm
Avexia#4#1#1
Lavender Epsom Salt Soak 100mg [6oz]
Lavender Epsom Salt Soak 100mg [6oz]
Avexia#5#5#6

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