Market Intelligence
Jun 2026
Benchmarking
Market ComparisonJun 2026Virginia's 13.1% two-year sales growth has been achieved without adding a single new dispensary, making it one of the tightest-licensed markets in the country at just 23 stores. That constraint has pushed per-store productivity higher while prices rose 5.9% year over year, a dynamic few peer markets share.
24-Month Trend
| State | Sales | YoY |
|---|---|---|
| Alaska |
Store Performance
Top Performing StoresTop performing dispensaries in Virginia.
| Store | City | Est. Sales |
|---|---|---|
#1 | Glen Allen | $1-2.5M |
| #2 |
Category View
Category PerformanceJun 2026Pre-Rolls are the standout category in Virginia, soaring 53.5% year over year to claim 10.4% of total sales and pulling share directly from Flower, which slid 8.4% despite still holding the top position at nearly 41%. Edibles climbed 10.8% to reach 14.6% share, and Vapes grew a steady 5.5% to hold 30% of the market. SECHE ranks among the leading brands as the category mix tilts away from traditional Flower toward more processed and convenience-oriented formats.
| Category | Sales | Avg Price | YoY |
|---|---|---|---|
| #1 |
Top Brands
Category leaders show which brands are currently strongest by segment in Virginia, with 1-month rank movement when available.
Top Accessories brands in Virginia: Pulsar, Puffco, Lookah.
Product Leaders
Top ranked products by category for Virginia, based on the latest state-category product snapshot.
| Product | Brand | Jun 2026 | May 2026 | N/A |
|---|---|---|---|---|
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Edibles grew 10.8% year over year in Virginia as of April 2026, but the real outlier is Pre-Rolls, which surged 53.5% in the same period and now account for more than a tenth of all sales. Virginia remains a small-tier market operating with just 23 dispensaries, a store count that has not changed year over year, meaning all growth is coming from existing locations extracting more per door. Prices climbed 5.9% year over year, and the market posted 3.2% annual sales growth despite that static retail footprint. Over two years, sales are up 13.1%, a steady trajectory for a program still operating under tight licensing. Flower still commands the largest category share at roughly 41% but is contracting, down 8.4% year over year, while Vapes hold 30% share with modest gains. SECHE leads among top brands. Virginia legalized medicinal marijuana in 2018 and recreational cannabis in 2021, with licensed retail sales beginning in 2020 under the...
| $15-20M |
| 7.4% |
| Utah | $15-20M | 13.4% |
| Virginia | $15-20M | 12.8% |
| Mississippi | $10-15M | 5.9% |
| Vermont | $10-15M | 6.2% |
Benchmarking
Market ComparisonJun 2026Virginia's 13.1% two-year sales growth has been achieved without adding a single new dispensary, making it one of the tightest-licensed markets in the country at just 23 stores. That constraint has pushed per-store productivity higher while prices rose 5.9% year over year, a dynamic few peer markets share.
24-Month Trend
| State | Sales | YoY |
|---|---|---|
| Alaska | $15-20M | +7.4% |
| Utah | $15-20M | +13.4% |
| Virginia | $15-20M | +12.8% |
| Mississippi | $10-15M | -5.9% |
| Vermont | $10-15M | +6.2% |
| Virginia Beach |
| $1-2.5M |
#3 | Roanoke | $1-2.5M |
#4 | Richmond | $.5M-1M |
#5 | Lynchburg | $.5M-1M |
| $5-10M |
| $53.68 |
| 6.5% |
| #2Vapes | $2.5-5M | $56.6 | 16.4% |
| #3Edibles | $1-2.5M | $34.8 | 17.8% |
| #4Pre-Rolls | $1-2.5M | $22.86 | 30.9% |
| #5Concentrates | $.5M-1M | $57.8 | 13.7% |
| #6Oral | <$250K | $42 | 7.5% |
| #7Accessories | <$250K | $8.67 | 4.6% |
| #8Topicals | <$250K | $37.25 | 9.9% |
Top Concentrates brands in Virginia: The Lab, Amber, Nira+.
Top Edibles brands in Virginia: Encore Edibles, Hedy, Tasteology.
Top Flower brands in Virginia: Seche, Rythm, Flower Foundry.
Top Oral brands in Virginia: Avexia, Nira+, Doctor Solomon'S.
Top Pre-Rolls brands in Virginia: Dogwalkers, Swift Lifts, Rythm.
Top Topicals brands in Virginia: Avexia, Dharma Pharmaceuticals, Nira+.
Top Vapes brands in Virginia: The Lab, The Essence, The Bloom Brand.
| Rythm |
| #1 |
| #244 |
| N/A |
 | Old Pal | #2 | N/A | N/A |
 | Old Pal | #3 | #84 | N/A |
 | Seche | #4 | N/A | N/A |
 | Good Green | #5 | #3 | N/A |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
 | &Shine | #1 | N/A | N/A |
![For A Good Afternoon [1g] 510 Thread Cartridge](/_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fcatsy.975%2FFor%2Ba%2BGood%2BAfternoon%2B-%2BHybrid%2B%25281%2529.jpg&w=64&q=75){kind=small} | Edie Parker | #2 | #11 | #10 |
 | The Bloom Brand | #3 | #16 | #6 |
 | The Lab | #4 | #8 | #358 |
 | The Bloom Brand | #5 | #6 | #17 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
 | Encore Edibles | #1 | #1 | #1 |
 | Encore Edibles | #2 | #2 | #2 |
 | Hedy | #3 | #3 | #84 |
| Hedy | #4 | #4 | #87 |
 | Encore Edibles | #5 | #7 | #3 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
 | Rythm | #1 | #42 | #1 |
 | Rythm | #2 | #7 | #5 |
 | Rythm | #3 | #6 | #4 |
 | Dogwalkers | #4 | #10 | #78 |
 | Seche | #5 | #4 | #283 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
![Relief 4:1 Cbd:thc [40pk] (400mg Cbd/100mg Thc) Tablets](/_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fcatsy.975%2F5d65b6e7784e6c83a188d5c5b2a3ec21.jpg&w=64&q=75){kind=small} | Avexia | #1 | #1 | #1 |
 | Doctor Solomon'S | #2 | #4 | #13 |
![2:1 Serene [30ml] (300mg Thc/150mg Cbn) Tincture](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2F742e1a2a689ed552fae0e2a7100c63a2&w=64&q=75){kind=small} | Nira+ | #3 | #2 | #2 |
![Ascend 1:1 Cbg:thc [40pk] (100mg Cbg/100mg Thc) Tablets](/_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fcatsy.975%2F7e53bc61c749d538f6d903276299d331.jpg&w=64&q=75){kind=small} | Avexia | #4 | #6 | #5 |
 | Nira+ | #5 | #7 | #6 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
![1:1 Muscle Rub [5.29oz] (300mg Cbd/300mg Thc) Muscle Rub](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2F04fc994b930284e89edf10639bd6f239&w=64&q=75){kind=small} | Dharma Pharmaceuticals | #1 | #1 | #4 |
![1:1 Harmony Lotion [2oz] (100mg Cbd/100mg Thc) Pain Relief Lotion](/_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fcatsy.975%2F09b0b7afaeb1417eb3ebcdefb901d678.jpg&w=64&q=75){kind=small} | Avexia | #2 | #2 | #2 |
![Balanced [60g] (150mg Thc/150mg Cbd) Balm](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2F63cee635ab1d9c23af30f81e13894ed7&w=64&q=75){kind=small} | Nira+ | #3 | #3 | #1 |
![1:1 Harmony Balm [2oz] (100mg Cbd/100mg Thc) Pain Relief Balm](/_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fcatsy.975%2Ff8fd4844fb7e49ef92a0048b9d2b960b.jpg&w=64&q=75){kind=small} | Avexia | #4 | #4 | #5 |
 | Dharma Pharmaceuticals | #5 | #5 | #7 |
