Is this your Brand? Log in to Hoodie!

Brand Explorer/The Standard

The Standard

Apr 2026

Overview

YoY growth at 16.4% has propelled THE STANDARD to a premium tier, with a 3-month trend showing an impressive 32.7% increase. Brand rank improved from #30 to #18, showcasing significant momentum in a competitive landscape.

Categories

FlowerEdiblesVapesConcentratesPre-RollsTopicals
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 3

Trend View

The Standard logoMarket Insights SnapshotApr 2026

24-Month Trend

The Standard market trend chart

Average Price

$37.03

YoY Sales Trend

16.4%

2Y Sales Trend

119.7%

Flower dominates at 67.4% of sales, with a remarkable 27.1% YoY growth. Pre-Rolls are the fastest-growing category, skyrocketing 157.7% YoY, while Edibles and Concentrates are struggling, down 10.7% and 17.3% respectively.

CategorySales ShareAvg PriceYoY
Flower67.8%$43.227.5%
Edibles9.4%$37.7610.8%
Vapes8.2%$51.050.3%
Concentrates8.0%$39.0118.6%
Pre-Rolls4.9%$10.58153.3%
Topicals1.7%$34.5510.5%

THE STANDARD shines in Ohio (54.5%), Missouri (23.1%), and Utah (22.5%), establishing a strong presence across these three states. The brand is positioning itself among the top cannabis brands in Ohio.

StateFlowerEdiblesVapesConcentratesPre-RollTopicals
104134⊖2
1839⊖10298
30⊖⊖27⊖14

Market Position

The Standard logoCompetitive LandscapeApr 2026

#18 in Flower, THE STANDARD is gaining ground, 17 spots behind leader RIVIERA CREEK. Competing closely with BUCKEYE and NEIGHBORGOODS, the brand has made notable gains over the last year.

Flower in Ohio Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026The Standard: 32The Standard: 18Modern Flower: 11Modern Flower: 7King City Gardens: 3King City Gardens: 6Buckeye: 2Buckeye: 1Riviera Creek: 1Riviera Creek: 2

SKU View

The Standard logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Cherry Bomb Buds 14 Gram
Cherry Bomb Buds 14 Gram
Flower500.7%
#2
Rk Cookies Buds 14 Gram
Rk Cookies Buds 14 Gram
Flower361.5%
#3
Watermelon Buds 14 Gram
Watermelon Buds 14 Gram
Flower1123.8%
#4
Banana Cookies Buds 14 Gram
Banana Cookies Buds 14 Gram
FlowerN/A
#5
Party Boy Buds 3.50 Gram
Party Boy Buds 3.50 Gram
Flower2446.5%
#6
Dawg Pound Buds 14 Gram
Dawg Pound Buds 14 Gram
Flower332.6%
#7
Blueberry Bubblegum Buds 28 Gram
Blueberry Bubblegum Buds 28 Gram
Flower473.6%
#8
Pleasure Parlor Buds 3.50 Gram
Pleasure Parlor Buds 3.50 Gram
Flower431.8%

Benchmarking

Competitive Peer Set

Search all brands

Peer brands benchmarked against The Standard using competitive landscape rank coverage, proximity, and momentum.