Top States
True Roots Top StatesApr 2026
Top states where True Roots is active based on indexed sales coverage.
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True Roots
Apr 2026
Overview
Not all cannabis is created equal. Our passionate team has decades of combined experience commercially growing the highest-quality cannabis to provide a trusted product to all our partners and consumers.
YoY growth at +148.1% catapults TRUE ROOTS into the mid-tier with a remarkable rank improvement from #33 to #9 in New Mexico. Over the last three months, the brand's sales surged by 255.6%, reflecting a significant market shift.
Categories
FlowerPre-RollsConcentrates
- Top Category: Flower
- Price Tier: Mid-Market
- States Active: 1
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$17.42
YoY Sales Trend
148.1%
2Y Sales Trend
1762.1%
Flower dominates at 80.1% of total sales, boasting a YoY increase of 216.6%. In contrast, Pre-Rolls declined by 13.5%, while Concentrates skyrocketed by 6397.3%, the fastest-growing category.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 80.6% | $29.36 | 216.6% |
| Pre-Rolls | 12.9% | $4.81 | 13.5% |
| Concentrates | 6.5% | $20.59 | 6397.3% |
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$17.42
YoY Sales Trend
148.1%
2Y Sales Trend
1762.1%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 80.6% | $29.36 | 216.6% |
| Pre-Rolls | 12.9% | $4.81 | 13.5% |
| Concentrates | 6.5% | $20.59 | 6397.3% |
State Rank Table
| State | Flower | Pre-Roll | Concentrates |
|---|---|---|---|
| New Mexico | 9 | 27 | 22 |
TRUE ROOTS commands the New Mexico market, with a concentrated presence in the state, accounting for 100% of sales.
| State | Flower | Pre-Roll | Concentrates |
|---|---|---|---|
| 9 | 27 | 22 |
Market Position
Competitive LandscapeApr 2026
#9 in Flower, TRUE ROOTS is gaining on competitors like COOKIES (#1) and PURLIFE (#2), having climbed 24 spots in the last year. The brand's trajectory is notable, reflecting increased visibility in a competitive landscape.
SKU View
Top Selling ProductsApr 2026
Top products for Apr 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Flower | 7864.6% |
#2  | Flower | N/A |
#3  | Flower | 1302.3% |
#4  | Flower | N/A |
#5  | Flower | N/A |
#6  | Flower | 1068.1% |
#7  | Flower | 4726.4% |
#8 | Flower | 1055.8% |
#9 | Flower | 1223.2% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against True Roots using competitive landscape rank coverage, proximity, and momentum.
