A range of high intensity flavoured potions that get you where you want to go. Find Your X.
Rank slipped from #6 to #7 in Ontario's competitive landscape. XMG's low-tier positioning shows a 3.4% increase over the last three months, but year-over-year sales declined 0.8%. This juxtaposition highlights a challenging market environment despite recent positive trends.
Edibles dominate XMG's portfolio at 99.2%, but the category is seeing a slight dip of 0.7% YoY. This slowest growth in Edibles suggests potential market saturation and challenges in maintaining consumer interest.
Category
Sales Share
Avg Price
YoY
Edibles
100.0%
$6.9
4.8%
Trend View
Market Insights SnapshotJun 2026
24-Month Trend
Average Price
$6.79
YoY Sales Trend
4.8%
2Y Sales Trend
0.7%
Category Breakout
Category
Sales Share
Avg Price
YoY
Edibles
100.0%
$6.9
4.8%
State Rank Table
State
Edibles
Alberta
3
Newfoundland And Labrador
3
Manitoba
4
Saskatchewan
5
British Columbia
8
XMG holds a significant presence across Ontario (43.9%) and Alberta (29.4%), with smaller shares in British Columbia (18.2%) and Manitoba (5.3%). This geographic concentration underscores the brand's focus in these key markets.
Xmg Top StatesJun 2026
