Top States
Xmg Top StatesAug 2026
Top states where Xmg is active based on indexed sales coverage.
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Xmg
Aug 2026
Overview
A range of high intensity flavoured potions that get you where you want to go. Find Your X.
Rank slipped from #6 to #7 in Ontario's competitive landscape. XMG's low-tier positioning shows a 3.4% increase over the last three months, but year-over-year sales declined 0.8%. This juxtaposition highlights a challenging market environment despite recent positive trends.
Categories
EdiblesVapes
- Top Category: Edibles
- Price Tier: Value
- States Active: 7
Trend View
Market Insights SnapshotAug 2026
24-Month Trend
Average Price
$9.06
YoY Sales Trend
8.5%
2Y Sales Trend
17.4%
Edibles dominate XMG's portfolio at 99.2%, but the category is seeing a slight dip of 0.7% YoY. This slowest growth in Edibles suggests potential market saturation and challenges in maintaining consumer interest.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 3.0% | $9.65 | 7.5% |
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Trend View
Market Insights SnapshotAug 2026
24-Month Trend
Average Price
$9.06
YoY Sales Trend
8.5%
2Y Sales Trend
17.4%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Edibles | 97.0% | $9.04 | 11.6% |
| Vapes | 3.0% | $9.65 | 7.5% |
State Rank Table
| State | Edibles | Vapor Pens | Cbd | Flower | Oral | Other | Pre-Roll | Topicals |
|---|---|---|---|---|---|---|---|---|
| Manitoba | 3 | ⊖ | ⊖ | ⊖ | ⊖ | 11 | ⊖ | 21 |
| Saskatchewan | 4 | ⊖ | ⊖ | ⊖ | ⊖ | 10 | ⊖ | 23 |
| British Columbia | 7 | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ | 30 |
| Ontario | 7 | ⊖ | 34 | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ |
XMG holds a significant presence across Ontario (43.9%) and Alberta (29.4%), with smaller shares in British Columbia (18.2%) and Manitoba (5.3%). This geographic concentration underscores the brand's focus in these key markets.
| State | Edibles | Vapor Pens | Cbd | Flower | Oral | Other | Pre-Roll | Topicals |
|---|---|---|---|---|---|---|---|---|
| 4 | ⊖ | ⊖ | ⊖ | ⊖ | 10 | ⊖ | 23 | |
| 7 | ⊖ | 34 | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ |
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Market Position
Competitive LandscapeAug 2026
Competitive summary unavailable.
SKU View
Top Selling ProductsAug 2026
Top products for Aug 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Edibles | 17.4% |
#4  | Edibles | 4.7% |
#6  | Edibles | 40.4% |
#8  | Edibles | 74.1% |
#10  | Edibles | 178.2% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Xmg using competitive landscape rank coverage, proximity, and momentum.
